Modulbank: MarketMetric

Main article: Definition of Business Intelligence

2023: Launch of Deep Internal Analytics Service

Modulbank has launched a deep internal analytics service based on MarketMetric, which allows entrepreneurs to monitor their sales on the main marketplaces. Now all information about orders, sales and balances falls into a convenient single dashboard in the personal account of Modulbank. The bank announced this on August 21, 2023.

MarketMetric from Modulbank is an analytics service for working with marketplaces, including sales analytics from competitors. It is available not only for Modulbank customers, but also by external link - free for any users within 90 days from the moment of connection.

The service is synchronized with Russian marketplaces and allows you to select and evaluate a niche by more than ten parameters, search for products by brand, catalog, by specific SKU or keywords, evaluate trends, select and analyze keywords, make forecasts for purchases and turnover, build product matrices and timely adjust the range.

MarketMetric allows you not only to do external analytics, study the sales of competitors, do SEO-optimization of the card on the principle of "+ 1 position more than a competitor." Site sales can be uploaded for any required period and segmented by geography.

The main advantages of MarketMetric are that the service is provided free of charge, it is included in the package of services at tariffs for sellers. The data in it is always relevant. Also, the service makes it possible to upload tables with any settings. If necessary, the Modulbank expert will help deal with analytics, or you can take a course on working on marketplaces from scratch from Modulbank, which examines in detail the basics of analytics for sellers, "said Irina Maksyuta, Modulbank director for marketplaces.

2022: Free sales analytics on the Ozon marketplace from Modulbank

On December 12, 2022, Modulbank announced the launch of a free sales analytics on the OZON marketplace based on its MarketMetric product. Now entrepreneurs can analyze the statistics of competitors' sales on marketplaces, assess the market situation and predict sales of their own goods not only at Wildberries, but also at OZONe.

The service is available directly in the bank's personal account. It is developed on the basis of AML Technology algorithms and is included as a service in the Modulbank tariffs for sellers on marketplaces - free until the end of 2022.

MarketMetric allows you to connect to the statistics of sales of goods on marketplaces - by dates, periods, product categories, brands, sellers and individual goods. You can estimate the average prices in the market, understand which product categories are traded more actively, at which prices goods go faster, whether there are adjustments in demand depending on the season, brand, seller and other factors. This information will help the entrepreneur build a more competent strategy for working on marketplaces and sell more.

The service is suitable for both experienced sellers and novice entrepreneurs. With its help, you can choose a niche for starting work, optimize investments and reduce the risks associated with the launch of your store on the marketplace.

"MarketMetric is one of our first products for sellers on the Marketplaces. We launched it in the summer of 2021 and have been constantly developing since then. The service will be useful for entrepreneurs with any turnover - from beginners to experienced sellers. Unlike such solutions in the market, it is now available free of charge within the framework of our tariffs for sellers, "says Pavel Semenov, member of the board of Modulbank.

In November 2022, Modulbank reformatted its products for sellers on marketplaces into a line of special tariffs. They include special banking conditions and a set of services that will help develop the trading platform, save on operating costs and grow profitability.

Tariffs include banking services, such as the withdrawal of profits from marketplaces to personal accounts for 0 rubles, the ability to settle with counterparties in dollars, euros, yuan, as well as in the currencies of the CIS countries, Turkey, and the UAE. Tariffs also give access to non-financial services. Among them are the analytics service, its own Design Center with a professional photo studio, designers and infographs for creating, analyzing and optimizing product cards.

Tariffs include assistance with purchases in China, Turkey, Kyrgyzstan and Uzbekistan, professional accountants with experience in marketplaces, assistance with product certification, logistics services, their own educational courses for sellers and the services of a personal manager for comprehensive work with the store.

As of December 12, 2022, three rates are available for sellers:

• the starting tariff "Seller" is suitable for a store with a turnover of up to a million rubles per month,
• tariff "Seller PRO" - for a store with a turnover of up to five million rubles per month,
• The "Seller TOP" tariff is suitable for large sellers with turnover over five million rubles.

Any tariff can be customized for yourself.