| Developers: | Nativity |
| Date of the premiere of the system: | February 2023 |
| Branches: | Advertising, PR and Marketing |
| Technology: | BI, Big Data, Data Mining |
The main articles are:
Nativity is a Russian advertising platform in Telegram channels with automation technologies and a personal approach.
2024: Inclusion in the register of domestic software
The Russian platform Nativity for advertising in Telegram channels has entered the register of domestic software. This was announced on August 13, 2024 by the platform developers.
According to them, the Nativity platform became the first company in its segment included in the register of domestic software. The platform was launched in February 2023 as part of the technological import substitution of departed and prohibited foreign advertising services. The service allows companies to place promoposts in verified Telegram channels, automatically marking advertising and transferring data to the ORD.
The inclusion of Nativity in the registry confirms the uniqueness of technologies and the originality of program code. The functionality of the platform allows you to check the content of Telegram channels for security for brands, evaluate the live audience and the presence of bots in channels, and algorithms - effectively choose a placement strategy.
 | "Nativity's mission is to provide Russian companies with access to effective advertising technologies that replace the departed platforms, and to digitize the advertising market in Telegram channels, making it as transparent as possible for brands and regulators," explained Vladimir Balashov, Product Director of Nativtiy Tech. |  |
For the future, the company has planned new releases aimed at developing a block of neural networks, improving the analysis and definition of content in the entire Russian-speaking segment of Telegram. Nativity will continue to focus on marketing tasks related to assessing the quality of sites, eliminating the risks of potential fraud.
As of August 2024, the platform has collected more than 3,000 verified Telegram channels with recommendations based on Big Data. The platform provides advertisers with a single office with data on all campaigns, the effectiveness of Telegram channels and a full set of media planning tools. At the same time, Nativity fully enforces advertising law, including automatic labeling and reporting to the ORD, the developers emphasized.
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