Navicon AYRA

AYRA is the trigger analytical platform intended for perception management of a brand.

2019: Announcement of the AYRA platform

On September 26, 2019 the Navicon company submitted in Moscow the analytical AYRA platform which, according to developers, can entrust decision making, ROI of marketing investments and sales level connected with increase.

The solution collects and enriches data, carries out monitoring of indicators, selects the most effective scenarios for business and, the main thing, creates recommendations about achievement of planned KPI, and then on the basis of the made decisions can set tasks to other systems.

The platform consists of four modules, each of which helps to solve the problems connected with marketing and sales.

• The module AYRA.OmniYou is intended for increase in ROI of marketing activities. It will help to integrate all channels used for promotion in a single system and also to segment audience and to displace focus in communications from offline-channels on digital.
• The module AYRA.Promo allows to predict ROMI of each promotion action on the basis of data on structure of retail chain stores and the sales forecast, to create the digital double of commodity distribution network, to analyze efficiency of a promotion action and to select factors which resulted in success.
• The module AYRA.Sales will help the company to correct the production schedule, to optimize a warehouse status, to find abnormal deviations from the predicted values and to calculate bonuses for the staff of sales department, networks and distributors.
• At last, the module AYRA.SFE automatically plans visits of trade and medical producers, creates dynamic KPI taking into account results of the previous visit, makes algorithms of a categorization of territories and traces stock remainders.

In general, according to developers, the provided development of Navicon automates the majority of processes of marketing and sales and answers recent trends in company management.