NicGrade Platform of Automation of Multi-channel Marketing

Nicgrade is the cloud, integrated platform of automation of marketing, for impact on the potential buyer, on each process step of purchase, using multichannel communications.

The technology includes tool kit: Lead tracking, lead management, lead generation (designer of email of letters/forms / lendingov), email marketing, analytics, integration of CRM, etc. services, scoring and mechanism of process automation.

The platform allows to plan, to create, automate, analyze and optimize multichannel marketing campaigns. The product is intended for average and large B2B of the companies with the purpose to automate and combine efforts of marketing department and sales.

Nicgrade provides to the companies a complex of instruments of online marketing, managed on a centralized basis, in a single platform, for a full-fledged work at each stage of a funnel of sales. Nicgrade will help: generate more traffic, convert qualitative leads, increase income, prove profitability of investments and increase LTV.

2018

Smart SMS mailings in NicGrade

The communication channel — smart SMS mailings from Twilio is connected to the platform of automation of marketing NicGrade. On June 15, 2018 reported about it in developer company of the NicGrade platform. After connection of integration users have an opportunity to create separate SMS mailings on segments or the mailings integrated with other communication channels in logic of work of NicGrade.

Why "smart"? As representatives of NicGrade company explained, under the provided type of communication additional tools of analytics are created: filters and triggers which help not just to do mailings but also to analyze efficiency of the channel and campaigns. smarts SMS mailings are available in the senior plans of a subscription for the platform.

Using the SMS channel, clients of NicGrade should remember that work with leads on this channel:

• it is regulated by "The law on advertizing";
• supplements other communication channels integrated into NicGrade;
• it is optimal for the most loyal segments of base.

Negative filters in marketing automation

In May, 2018 in service of automation of marketing NicGrade "Negative filters" in the form of additional settings for work with an inactive part of your customer base appeared.

NicGrade will help to remind competently of itself if the client about you forgot

Inactive is understood as a segment users who did not make the following actions: did not open the letter, letters are not delivered, did not follow the link in the letter, did not visit the landing page, did not fill a form, did not click an element on the page.

The Nicgrade tools will help:

• Segment audience, by sign "operation is not performed".
• Wage a separate campaign with this segment.
• Delete a segment.
• Inform sales department on the status of clients of a segment.
• Make the decision on further work with the potential client.

Advantages of the tool are that you determine the status by filter set "is active". For example, for someone delivery of the letter, and for someone click-through in the letter is critical. After determination of the status you apply relevant communication option to audience.

For use of the tool create Campaign, in the section select Segment or create a segment and use the negative filter.

Designer of letters and templates

On April 12, 2018 announced NicGrade companies that in the next updating of the platform of the same name of automation of marketing the designer of letters and also the augmented list of available templates is implemented.

In the tool will offer the user:

• pass several consecutive steps with office descriptions of the letter for e-mail mailings,
• select work with templates of letters,
• edit the letter in the updated environment: the changed editor of letters with quill editor philosophy, pop-up windows of editing modules of the letter, a set of modules in the form of icons and skrola of management of the sizes of elements in the main menu of the Designer of letters.

Integration of AI

The companies NicGrade and Statanly Technologies in February, 2018 declared the beginning of integration AI into the platform of automation of marketing NicGrade.

Integration will be is the cornerstone by the models of machine learning developed by Statanly Technologies company on a basis of both simple linear algorithms, and the difficult neural network models, decision trees, multiclass support vector machines, a busting capable to reveal even the thinnest communications.

Integration will help users of the NicGrade platform to wage advertizing campaigns on the basis of the recommendations created by methods and will increase multiply quality of addresses to potential clients of the company on digital channels of communications. For example, when planning e-mail mailing on the basis of data analysis about the client optimal time of mailing, and the decision on work with the potential client and the following communication option of signs with it not the marketing specialist, and AI will be picked up.

Except creation of the module AI for marketing, the companies will offer clients service in development of the modules of machine learning and intelligent data analysis meeting customer requirements.