Plazius Service of mobile payments

Plazius is the system of settlement, allows visitors of restaurants and shops to pay off independently in these institutions using the application on the mobile phone and the bank card registered in this application.

For payment the buyer enters the short unique code from the check or shows a barcode from the screen of the phone to the cashier. Money is automatically charged from the bank card, at the same time to the user bonuses are charged.

The technology considerably accelerates service, does not require waiting of the waiter for check payment, allows to manage the order in the course of service and replaces with itself tens of plastic cards of loyalty.

Advantages

• Security: the buyer does not need to get a purse in public places and to transfer the bank card into strange hands.

The Plazius platform represents to shops and restaurants unique technologies of work with clients, segmentation of the customer base, exact positioning of product offerings and services of the companies at the right time in the right place.

According to the statement of the company, for March 12, 2015 the number of users of a system in Russia exceeds 2.2 million. As main system of loyalty and mobile payments it is used by about 1 thousand Russian restaurants and shops.

Plazius integrates in itself the system of mobile payments and the platform of digital marketing for business. The platform helps restaurants and shops to attract new buyers and to hold available thanks to the analysis of their audience (demographic and behavioural characteristics, consumer preferences) and involvement in purchase process. The built-in game mechanics of Plazius increase the frequency of arrival of guests by 33-65%: guests bring friends and make remote purchases, the average bill increases on average by 25%.

"Plazius is a marketplace where using technologies business and consumers find each other. Plazius use more than 1,500 restaurants and shops on the one hand and more than 4.5 million buyers with another. We work with Big Data, predictive analytics and cluster analysis that the platform brought benefit to both parties" — Zlokazov Dmitry, the chief executive of Plazius comments.

From the moment of the beginning of cooperation with Sberbank in 2015, the user base of Plazius doubled and made in the spring of 2016 more than 4.5 million people. Monthly through the Plazius application there pass about 5 million transactions (160 thousand checks a day). The restaurants using Plazius thanks to effective service and customer retention note increase in revenue on average by 5-12% in the first six months of use of a system.