PowerCurve Customer Management

PowerCurve Customer Management -

On October 16, 2013 the Experian company presented the solution PowerCurve Customer Management. It is focused on assistance in increase in profit and loss minimization by banks and other financial institutions due to building of effective work with base of the existing clients.

Description

In PowerCurve Customer Management the principle of mark assessment of behavioural signs is used that allows to predict behavior model of borrowers with a high share of accuracy. The solution can work with a portfolio of both "good", and "bad" clients: PowerCurve Customer Management reveals - to which of "good" clients and what new service can be offered, in a case with "bad" - allows to calculate the probability of approach of arrears even before its emergence and in time to correct a limit.

Advantages

PowerCurve Customer Management helps financial institutions to solve problems:

• making decision on increase/decrease in a credit limit or prolongation of its action;
• timely determination of probability of approach of arrears and the help to the client to avoid it;
• risk control and management of profit, correctly calculating "profitability" of the client;
• accurate segmentation of the existing clients and, as a result, determination of that what product to offer, to whom, in what time and via what communication channel;
• timely detection of valuable clients who can leave from bank, and their deduction using programs of loyalty.

PowerCurve Customer Management is developed on the basis of the PowerCurve platform. The PowerCurve platform is developed especially for decision making systems. It - a core and other products of Experian company that allows to simplify process of implementation and sharing of other products of the company, such as, for example, system on decision support of PowerCurve Strategy Management, the solution on identification of biographical fraud of Hunter, a system on portfolio management by arrears and process improvements of its collecting of Tallyman.