| The name of the base system (platform): | Artificial intelligence (AI, Artificial intelligence, AI) |
| Developers: | Rambler Group |
| Branches: | Online services, Advertising, PR and marketing |
| Technology: | Data Mining, MDM - Master Data Management |
Main articles:
The DMP (Data Management Platform) allows you to organize, process and store a huge array of unpersonified user data. Rambler uses machine learning (ML) technology to teach the platform (more than 800 models daily), and 10 thousand audience segments are formed every day based on more than 500 million profiles (as of March 2021).
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