Rutube TV

2024

Using the Orbox system

Russian video launched hosting Rutube a 24-hour RUTUBE TV channel aimed at a young audience. This was Tekom announced on December 17, 2024. The project was implemented cloud service using a playout from the company "," Sinterra Media completely built on domestic software and equipment. To solve the problem of checking the quality of media files, the company uses a system ORBOX developed at Tekom.

With file control for the streaming channel, up to 40 hours of video content is processed daily. ORBOX recognizes and normalizes volume problems, detects microplanes and other video defects with high accuracy, and analyzes container and codec parameters. With the help of the system, the Synterra Media team was able to effectively equalize the volume level of media files, ensuring compliance with broadcasting standards. This made it possible to guarantee stable quality, despite the round-the-clock operation.

Automation and reliability are especially important in round-the-clock broadcasting. The development of the cloud playout service by Sinterra Media, of which ORBOX has become a part, demonstrates how domestic technological solutions help transform the media industry, ensuring uninterrupted preparation and release of content on the air, "said Daria Golyanina, Development Director of Tekom.

Starting a TV channel

In November 2024, Rutube announced the launch of a television channel. It will begin work on December 1, 2024.

The basis of the Rutube TV broadcast grid will be blogging content, in particular the original shows of the platform. Films and TV shows will not be broadcast on the channel. Advertising is also not planned yet. Viewers aged 25-33 years are noted as the target audience in the company.

As a representative of video hosting told Vedomosti, the launch of the TV channel will expand the presence of Rutube content in the media and open up new opportunities to promote its brand.