Video bloggers
Main article: Video bloggers
Chronicle
2024
VKontakte paid content authors ₽7,1 billion over the year, Yandex - ₽1,7 billion. Payouts are on the rise
At the end of January 2025, Vkontakte the social network "" announced an increase in payments to content creators by 28% to ₽7,1 billion in 2024, and Yandex"" paid Telegram₽1,7 billion to channel authors through an advertising network.
According to Kommersant, through the VK Donut service, the authors earned ₽1,4 billion, which is twice as much as 2023. The total number of content creators on the social network increased 1.7 times during this period.
Yandex has more than 10 thousand connected to the monetization program. Telegram channels. The full launch of the project took place in November 2023 after successful beta testing, which began in July of that year.
The head of Yandex Music, Alexandra Sagalovich, said that 12 thousand artists received direct financial support from listeners through the Donaty from Fans service, launched in December 2023.
On the Nuum platform owned by MTS, the total income of bloggers amounted to ₽46 million with 320 thousand authors. Of these, 2.5 thousand people earn through the partner program, and 5.3 thousand receive donations from viewers.
The increase in payments in VK is associated with the launch of several new tools: the VK AdBlogger platform for native integrations, an updated video monetization program, the expanded functionality of VK Donut and a modernized payment cabinet with community statistics.
 | The present number of views can be two times less than the indicated one, and advertising views are even less, while checking the information will not work in any way, - said the author of the BadComedian channel Evgeny Bazhenov |  |
Dmitry Kolesov, Director of the Department of New Technologies at J'son & Partners Consulting, emphasized the direct dependence of authors' income on platform functionality. At the same time, commissions for the work of sites can reach 50% of earnings.
Video hosting companies are actively introducing their own monetization programs to attract authors who YouTube have lost this opportunity in 2022. In particular, RuTube has been testing RuTube the Media advertising platform since September 2024 to host integrated video ads.[1]
Almost 2 billion messages: experts explained the need to register channel owners
On November 6, 2024, a meeting of the Commission for the Protection of Traditional Russian Spiritual and Moral cultures Values, and the historical memory of the Public Council took place. Ministry of Digital Development of Russia The participants of the event discussed measures to ensure transparency among distributors, information a new procedure for registering channel owners, their protection personal data and upcoming initiatives to regulate the blogosphere. More. here
A court in Moscow sentenced a blogger to 12 years for an attempted terrorist attack on Lubyanka
On October 23, 2024, the Second Western District Military Court sentenced blogger Nurmukhamad Sharipov, known as Xafizz.01, to 12 years in prison for preparing a terrorist attack near the FSB building on Lubyanka. According to the verdict, the convict will spend the first three years in prison, the rest in a maximum security colony. Read more here.
The Moscow court arrested the assets of the blogger Bitmama for ₽2,2 billion. She is accused of cryptocurrency fraud
On October 18, 2024, it became known that the Zamoskvoretsky District Court of Moscow seized the assets of blogger Valeria Fedyakina, known under the pseudonym Bitmama, for a total of ₽2,2 billion. The accused is under investigation for a major cryptocurrency fraud. Read more here.
In Mexico, drug dealers kidnapped a Russian blogger
Russian extreme bicycle traveler Vladimir Kosarov (real name - Komarov) was kidnapped in Mexico on September 24, 2024. The incident took place in the Nuevo Laredo area, known for increased criminal activity related to the activities of drug cartels. Read more here
Income of Russian bloggers with individual entrepreneurs for the year fell by half
The income of Russian bloggers working as individual entrepreneurs has halved over the past year. This became known in September 2024 based on an analysis of data from the Solar Staff service. The average monthly income of such bloggers fell by 57%, amounting to ₽93 600, which is confirmed by research conducted among 10,000 bloggers registered on the platform. Experts call the main reason for the decline in income the transition of advertisers to more predictable advertising formats and a reduction in budgets for traditional advertising campaigns.
According to Forbes, the advertising markets in Russia continue to experience changes caused by the reorientation of advertisers to new platforms. According to Solar Staff, the strongest decline in revenues affected bloggers working through individual entrepreneurs, which is associated with a decrease in demand from large brands and agencies. At the same time, the income of self-employed bloggers decreased by 43%, averaging ₽22 000 per month, and the income of bloggers working as individuals remained almost at the level of 2023 - about ₽17 000 per month. In general, for the period from August 2023 to August 2024, the total average income of bloggers decreased by 13%.
According to Anna Planina, director of digital technologies at the NMi Group advertising holding, after a sharp increase in blogger revenues in 2023, the market is returning to 2022. She noted that traditional advertising formats give way to new alternatives offered by Russian platforms, which turn out to be more profitable and predictable for advertisers. This is the main reason for the decrease in demand for the services of bloggers working through individual entrepreneurs.
The representative of the Solar Staff platform explained that one of the reasons for the difference in the income of bloggers registered as individual entrepreneurs and individuals is the ability of the first to cooperate with large brands on more flexible terms. While individuals have limited opportunities to contract with large customers, IP provides bloggers with a wider range of opportunities in terms of partnerships and advertising integrations.[2]
2023: The volume of advertising from bloggers in Russia doubled to 32 billion rubles
The volume of advertising for bloggers in Russia in 2023 doubled in comparison with 2022 and amounted to 32 billion rubles. This is evidenced by the updated data of the Association of Bloggers and Agencies (ABA), which were released at the end of October 2024. Read more here.
2021: Instagram bloggers with highest ad cost
Notes
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