Video bloggers
Main article: Video bloggers
Bloggers in Kazakhstan
Main article: Bloggers in Kazakhstan
Chronicle
2026: Magnit launched a platform for bloggers
Advertising platform Magnet ADS has launched Magnit Influencer Platform, an automated system for retailer suppliers to cooperate with bloggers. The platform works according to the CPA (cost-per-action) model - payment only for a confirmed purchase. This was reported by the press service of Magnit on January 15, 2026. Read more here
2025
110 thousand new bloggers registered in Russia
At the end of 2025, 110 thousand new bloggers registered in Russia for the year. This number of applications from bloggers with an audience of over 10 thousand subscribers was approved by Roskomnadzor. This was reported in January 2026 in the press service of the department. At the end of 2024, over 49 thousand pages were officially registered with 135 thousand applications received. The department said that statistics on accounts with special marking "A +" are not kept[1]
Influencers squeezed artists in obtaining a special visa to the United States
The O-1B immigration visa, created in the United States for "exceptional" artists, was increasingly issued in 2025 not to traditional artists, but to influencers, OnlyFans models and content creators.
Lawyers note a sharp increase in applications: likes, the number of subscribers and income are now used to prove "exclusivity."
Advertising contracts equate to recognition of talent, online popularity - to commercial success.
Attention and reach are becoming a new currency of success, and the US immigration system is increasingly evaluating creativity by numbers, not cultural significance.
Blogger Roman Kachanov, who is accused of receiving grants from unwanted foreign organizations, was arrested in Russia
The Leninsky District Court of Yekaterinburg chose a preventive measure in the form of detention for a period of February 15, 2026 to local blogger Roman Kachanov (recognized in the Russian Federation as a foreign agent), accused of mastering grants from foreign organizations recognized as undesirable on the territory of the Russian Federation: the Norwegian Helsinki Committee and the National Endowment for Democracy. This was announced in December 2025 in the joint press service of the courts of the Sverdlovsk region. Read more here
Sentence to blogger Ayaz Shabutdinov - 7 years in prison for major fraud
On October 31, 2025, a court in Moscow announced a verdict against blogger Ayaz Shabutdinov. He was sentenced to seven years in prison with serving in a general regime correctional colony, and a fine of 5 million rubles was awarded. In addition, the court satisfied part of the civil claims, awarding a total payment of 82.2 million rubles. Read more here
5 Russian bloggers for advertising income in Telegram
According to the results of the first three quarters of 2025, the income of large Russian bloggers in Telegram amounted to 119 million rubles. This is almost 20% less compared to the same period in 2024, when the figure reached 144 million rubles. Such data at the end of October 2025 was published by the Association of Bloggers and Agencies (ABA).
Year-on-year integrations were down 29%. The observed negative dynamics reflect the general trend of tightening the advertising market and redistributing advertising budgets in favor of more diverse digital platforms. The ABA notes that advertisers have become more selective, focusing not so much on quantitative as on qualitative metrics - average views and likes per publication, the depth of audience involvement and the correspondence of the channel's content strategy to the brand's image, audience emotions.
Another reason for the fall, according to the Izvestia newspaper, ABA experts call the uncertainty of the status of the messenger in Russia. So, in mid-August 2025, Roskomnadzor limited calls to Telegram and WhatsApp (owned by Meta, which is recognized as an extremist organization; activities on the territory of the Russian Federation are prohibited). The agency explained this decision by countering fraudsters.
Among the five leading Russian bloggers for advertising income in Telegram, only Ksenia Borodina recorded an increase in the third quarter of 2025 compared to the same period in 2024. In general, the rating is as follows:
- Ksenia Borodina - 9.2 million rubles (plus 4.5% in relation to the third quarter of 2024).
- Ksenia Sobchak - 7.65 million rubles (minus 10%);
- Artemy Lebedev - 6.15 million rubles (minus 48%);
- Evgeny Kogan - 3.76 million rubles (minus 23.8%);
- Dima Maslennikov - 3.42 million rubles (minus 50%).[2]
Moscow court sentenced blogger Andrei Sidoropulo to 6 years in prison for fraud in the sale of paid courses on the Internet
In October 2025, the Savelovsky Court of Moscow sentenced blogger Andrei Sidoropulo to six years in prison in a general regime colony for large-scale fraud and money laundering. The court also imposed a fine of ₽500 thousand on the accused. Read more here.
How cyber fraudsters used images of influencers and stole hundreds of millions of rubles from Russians
Cybercriminals stole ₽300 million from Russians using images of famous bloggers and logos of popular brands. Attackers on behalf of influencers and companies advertised fictitious lotteries, raffles and virtual roulettes. Brand logos and photos of famous personalities increased victims' confidence in fraudulent actions. The effectiveness of such a scheme was reported by F6 experts on September 29, 2025. Read more here
The average income of bloggers in Russia is ₽34 thousand
Bloggers in Russia in 2025 receive an average monthly income of ₽34 thousand, while the maximum recorded earnings of individual representatives of the profession reaches ₽1,2 million per month, which indicates a significant differentiation of income within this professional category. This group of specialists makes up 1.7% of the total number of active self-employed and individual entrepreneurs in the country. The study was published by the Console platform at the end of August 2025.
According to TASS, the Console platform for automating relations with self-employed and individual entrepreneurs conducted a large-scale study that covered internal data on more than one million self-employed specialists throughout Russia. The analysis made it possible to draw up a detailed portrait of a modern Russian blogger and identify the main trends in the development of the industry.
The socio-demographic structure of Russian blogging demonstrates a clear predominance of female audiences. Women make up 73% of all registered bloggers, which indicates the gender specialization of this area of activity and the preference of the audience of content platforms.
The age distribution of bloggers shows concentration in the youth category from 18 to 30 years old, which covers 63% of all representatives of the profession. This group has the greatest activity in creating content and interacting with social media platforms.
The second largest age group includes specialists aged 31-40 years and makes up 25% of the total number of bloggers. This category often has more developed entrepreneurial skills and experience in monetizing content.
Bloggers over 40 represent 10% of the total professional community. The category of minor bloggers under 17 years old is a small share of 2% of all registered specialists.[3]
Federal state program "Ministry of Content" launched in Russia to train bloggers
The presidential platform "Russia is a country of opportunities" selected 600 participants for the educational program "Ministry of Content," aimed at training new generation media specialists in partnership with federal departments. The selection ended on July 1, 2025 after considering more than eight thousand applications from all regions of the country. Read more here.
Bloggers in Russia received their OKVED
In early May 2025, Rosstandart introduced two new codes of the All-Russian Classifier of Economic Activities (OKVED) specifically for bloggers. Such a decision will allow representatives of this area of activity to legalize their business and gain access to government support measures.
The OKVED has added codes "Activities for the dissemination of information by a user of a social network" and "Activities for the distribution of advertising by a user of a social network." The innovation officially entered into force on May 1, 2025, according to the order of Rosstandart dated March 21, 2025 No. 208-Art.
In
The emergence of specialized codes will allow bloggers to apply special tax regimes that were previously unavailable to them. Content makers will be able to qualify for government support measures for small and medium-sized businesses, and will also receive additional tools to protect their copyright.
Bloggers who are already registered as individual entrepreneurs or legal entities are advised to add new codes to the relevant state registers - USRUL or USRIP. For persons who only plan to register blogging activities as a business, the best solution will be to immediately indicate new OKVED codes when registering.
This initiative is a continuation of work on the regulation of the blogging sector in Russia. In November 2024, mandatory accounting of content makers was introduced with an audience of 10 thousand people in Roskomnadzor.
Ksenia Karaoglanova, a consultant at the Findmind creative agency, believes that the introduction of special OKVED codes will more accurately assess the real volume of the industry, which has developed spontaneously for a long time. In her opinion, state attention to the advertising market and the activities of bloggers has intensified only in recent years.
Olga Berek, president of the national blogger association, emphasizes that earlier bloggers had to choose related OKVED codes, such as "advertising agency" or "public relations." The new codes will make the activities of influencers more transparent to tax authorities, banks and advertisers.[4]
A case of tax evasion for ₽431 million was opened against blogger Inna Tliashinova
At the end of April 2025, the Investigation Department of the Investigative Committee for the Moscow Region announced the initiation of a criminal case against the blogger and personal growth coach Inna Tliashinova. She is charged with tax evasion totaling ₽431 million, taking into account the fine between 2020 and 2022. Read more here.
Blogger Alexander Mitroshin was sent under house arrest. She is accused of non-payment of taxes for ₽127 million.
On March 10, 2025, the Chertanovsky District Court of Moscow sent blogger Alexander Mitroshin under house arrest for a period of one month and 16 days. The court also banned her from using the Internet and means of communication. Mitroshina is accused of tax evasion in the amount of ₽127 million, as well as the legalization of these funds. Read more here.
2024
The volume of the Russian influence marketing market amounted to about 57-60 billion rubles
The Influence Marketing Committee of the Association of Communication Agencies of Russia (AKAR) with the participation of the Analytical Center of the Russian Advertising Industry (AC RIR) on May 13, 2025 published the results of its first comprehensive study of the volume of the Russian blogger market. According to expert estimates based on data from analytical platforms WhoIsBlogger and Yoloco, the total market volume in 2024 amounted to about 57-60 billion rubles. Read more here.
VKontakte paid content authors ₽7,1 billion over the year, Yandex - ₽1,7 billion. Payouts are on the rise
At the end of January 2025, Vkontakte the social network "" announced an increase in payments to content creators by 28% to ₽7,1 billion in 2024, and Yandex"" paid Telegram₽1,7 billion to channel authors through an advertising network.
According to Kommersant, through the VK Donut service, the authors earned ₽1,4 billion, which is twice as much as 2023. The total number of content creators on the social network increased 1.7 times during this period.
Yandex has more than 10 thousand connected to the monetization program. Telegram channels. The full launch of the project took place in November 2023 after successful beta testing, which began in July of that year.
The head of Yandex Music, Alexandra Sagalovich, said that 12 thousand artists received direct financial support from listeners through the Donaty from Fans service, launched in December 2023.
On the Nuum platform owned by MTS, the total income of bloggers amounted to ₽46 million with 320 thousand authors. Of these, 2.5 thousand people earn through the partner program, and 5.3 thousand receive donations from viewers.
The increase in payments in VK is associated with the launch of several new tools: the VK AdBlogger platform for native integrations, an updated video monetization program, the expanded functionality of VK Donut and a modernized payment cabinet with community statistics.
 | The present number of views can be two times less than the indicated one, and advertising views are even less, while checking the information will not work in any way, - said the author of the BadComedian channel Evgeny Bazhenov |  |
Dmitry Kolesov, Director of the Department of New Technologies at J'son & Partners Consulting, emphasized the direct dependence of authors' income on platform functionality. At the same time, commissions for the work of sites can reach 50% of earnings.
Video hosting companies are actively introducing their own monetization programs to attract authors who YouTube have lost this opportunity in 2022. In particular, RuTube has been testing RuTube the Media advertising platform since September 2024 to host integrated video ads.[5]
Almost 2 billion messages: experts explained the need to register channel owners
On November 6, 2024, a meeting of the Commission for the Protection of Traditional Russian Spiritual and Moral cultures Values, and the historical memory of the Public Council took place. Ministry of Digital Development of Russia The participants of the event discussed measures to ensure transparency among distributors, information a new procedure for registering channel owners, their protection personal data and upcoming initiatives to regulate the blogosphere. More. here
A court in Moscow sentenced a blogger to 12 years for an attempted terrorist attack on Lubyanka
On October 23, 2024, the Second Western District Military Court sentenced blogger Nurmukhamad Sharipov, known as Xafizz.01, to 12 years in prison for preparing a terrorist attack near the FSB building on Lubyanka. According to the verdict, the convict will spend the first three years in prison, the rest in a maximum security colony. Read more here.
The Moscow court arrested the assets of the blogger Bitmama for ₽2,2 billion. She is accused of cryptocurrency fraud
On October 18, 2024, it became known that the Zamoskvoretsky District Court of Moscow seized the assets of blogger Valeria Fedyakina, known under the pseudonym Bitmama, for a total of ₽2,2 billion. The accused is under investigation for a major cryptocurrency fraud. Read more here.
In Mexico, drug dealers kidnapped a Russian blogger
Russian extreme bicycle traveler Vladimir Kosarov (real name - Komarov) was kidnapped in Mexico on September 24, 2024. The incident took place in the Nuevo Laredo area, known for increased criminal activity related to the activities of drug cartels. Read more here
Income of Russian bloggers with individual entrepreneurs for the year fell by half
The income of Russian bloggers working as individual entrepreneurs has halved over the past year. This became known in September 2024 based on an analysis of data from the Solar Staff service (Solar Staff Rus). The average monthly income of such bloggers fell by 57%, amounting to ₽93 600, which is confirmed by research conducted among 10,000 bloggers registered on the platform. Experts call the main reason for the decline in income the transition of advertisers to more predictable advertising formats and a reduction in budgets for traditional advertising campaigns.
According to Forbes, the advertising markets in Russia continue to experience changes caused by the reorientation of advertisers to new platforms. According to Solar Staff, the strongest decline in revenues affected bloggers working through individual entrepreneurs, which is associated with a decrease in demand from large brands and agencies. At the same time, the income of self-employed bloggers decreased by 43%, averaging ₽22 000 per month, and the income of bloggers working as individuals remained almost at the level of 2023 - about ₽17 000 per month. In general, for the period from August 2023 to August 2024, the total average income of bloggers decreased by 13%.
According to Anna Planina, director of digital technologies at the NMi Group advertising holding, after a sharp increase in blogger revenues in 2023, the market is returning to 2022. She noted that traditional advertising formats give way to new alternatives offered by Russian platforms, which turn out to be more profitable and predictable for advertisers. This is the main reason for the decrease in demand for the services of bloggers working through individual entrepreneurs.
The representative of the Solar Staff platform explained that one of the reasons for the difference in the income of bloggers registered as individual entrepreneurs and individuals is the ability of the first to cooperate with large brands on more flexible terms. While individuals have limited opportunities to contract with large customers, IP provides bloggers with a wider range of opportunities in terms of partnerships and advertising integrations.[6]
2023: The volume of advertising from bloggers in Russia doubled to 32 billion rubles
The volume of advertising for bloggers in Russia in 2023 doubled in comparison with 2022 and amounted to 32 billion rubles. This is evidenced by the updated data of the Association of Bloggers and Agencies (ABA), which were released at the end of October 2024. Read more here.
2022
How the influence of famous personalities in advertising has changed in a number of European countries
Instagram bloggers with the highest ad cost
2021: Top 10 countries by share of the population buying goods after advertising them from bloggers
Notes
- ↑ Roskomnadzor in 2025 approved the registration of more than 110 thousand bloggers
- ↑ Posts passed: the income of top bloggers in Telegram fell by almost 20%
- ↑ "Console": the average income of the blogger in 2025 amounted to 34 thousand rubles per month
- ↑ Bloggers assigned new OKVED codes
- ↑ Digital platforms painted by the author
- ↑ The average monthly income of bloggers working as individual entrepreneurs has halved over the year
| The site content is translated by machine translation software powered by PROMT. The machine-translated articles are not always perfect and may contain errors in vocabulary, syntax or grammar. Read original article If you find inaccuracies or errors in the results of machine translation, please write to editor@tadviser.ru. We will make every effort to correct them as soon as possible. |