ST Chicago. Merchandising

Sistemnye Tekhnologii Group provided in October, 2014 a software package "to ST Chicago. Merchandising" — the solution developed for the companies with staff of merchandisers and the BTL agencies. The new product covers all requirements of merchandayzingovy service and related departments: from automation of data collection and control of field personnel to online of access to the reporting for analysts and top managers.

One of the main problems in the organization of merchandising — impossibility of monitoring of actions and movements of contractors. How to learn, what is the time the employee spent for accomplishment of a task? What resources were necessary for it? And in general — whether he visited outlet today or sent the picture of the calculation taken a month ago? "ST Chicago. Merchandising" allows to exercise control of the employee: consider operating time and fuel consumption, to fix coordinates of movements, to remotely set tasks and to trace stages of their accomplishment, "tie" a goods photo to a certain outlet.

"ST Chicago. Merchandising" consists of mobile application for remote workers and office part for managers. Use of mobile application considerably increases the speed and efficiency of field work — reduces time for collection of information, helps to avoid errors at input, accelerates sending data to office. Besides, the merchandiser receives online access to the reference information on outlets.

Office part of the solution provides tools for remote control personnel and analysts of data retrieveds. One of the main advantages of office part — the module "ST Polls" allowing to create and send quickly to questionnaire fields for the most effective carrying out researches. "We literally in five minutes create the questionnaire and we start it in "fields" — Vitaly Kuzovnikov, the Head of Department of the reporting of Action company — one of the largest Russian marketing agencies tells. — The consultant comes to shop, opens the notebook and sees the new questionnaire in which only two points in the program: "Existence in shop of model X" and "Existence of a sticker". To answer questions and to send results, the couple of minutes is required literally. Office part of the program accumulates the received data, we provide to the customer the summary report allowing to estimate quickly readiness for an action and to make the relevant decisions.

"ST Chicago. Merchandising" from Sistemnye Tekhnologii Group — the tool for optimization of collecting and the analysis of marketing information in the course of carrying out researches of different level of complexity. Its use allows to output all collected data in a uniform information field, access to which is operational and convenient. Information in a system is stored and collects, analysts can trace and analyze dynamics of different indicators with ease. Finally implementation "ST Chicago. Merchandising" optimizes costs, increases labor productivity of a field and office personnel, helps to implement standards of merchandising and to bring the company to essentially new level of efficiency.