Tape Mini-application VKontakte

2023: App Launch

On January 25, 2023, Lenta announced that it had launched an additional channel of marketing communications with customers - a mini-application based on the VK Mini Apps platform.

"Ribbon" has placed a full catalog of products in the mini-application. They are shown to the user based on his geoposition indicated in the VKontakte profile. Here you can also find information about discounts and promotions that take place in stores, and the addresses of the nearest retail outlets of the retail chain. To order delivery or pickup, the user will be able to go from the widget to the Lenta website.

You can find the widget through a search for the word "Feed" in the "Services" section of the mobile application of the social network or on the website. In addition, the link is posted in the official Lenta group.

The VK Mini Apps platform allows you to create a full-fledged service for users, while the cost of developing and supporting such a solution is relatively low.

{{quote 'author = said Lenta's Director of Commerce and Marketing Dmitry Bogod. | Thanks to the launch of the mini-application, we plan to increase the reach of the target audience: as of January 2023, Lenta buyers are actively using the social network. In addition, the company will reduce the cost of attracting customers and increase brand awareness. Launching the application will allow us to optimize the costs of marketing communications,}}

Lenta plans to develop a channel of communication with buyers and launch the ability to draw up virtual a card No. 1 in the mini-application, find out the balance of bonus points and chips.