Tele2: System for analyzing passenger traffic on roads

2023: Announcement of the AI system

The Russian mobile operator Tele2 has developed an AI system for calculating passenger traffic on Russian roads. The company spoke about the new product on July 14, 2023.

According to the press service of Tele2, the created solution determines sections of roads with maximum load, calculating the number of passing people, and also allows you to understand the socio-demographic characteristics of this audience. According to the developers, the algorithm will be useful in planning the construction of transport interchanges, the advertising business, since it allows you to determine where the highest concentration of the target audience of advertising messages is, as well as retail when opening new outlets. It is useful for stores to understand what characteristics the passenger traffic corresponds to next to the retail space, how many people are potentially interested in the offer.

Tele2 has developed an AI system for calculating passenger traffic on Russian roads

The technology is said to improve measurement accuracy by:

• obtaining an azimuth and distance from the mobile device to the base station by setting the equipment;
• an algorithmic component enabling to obtain more accurate geo-ordinates by a model method using GPS coordinates as a reference;
• calculation of the most probable route of movement along the highway graph using algorithms for finding the shortest paths on the graph.
• optimizing the algorithm for large amounts of input data and the need to operate in real time.

As stated in Tele2, the developed algorithm surpasses traditional methods of conducting such studies: surveys and observation. Unlike field studies, when using big data, errors related to the human factor are excluded, the analysis takes less time, the operator's data allows you to highlight and specify information about target audiences in specific locations.