Teradata Customer Interaction Manager

Teradata Customer Interaction Manager is a comprehensive solution for analyzing customer data, segmenting audiences, and launching marketing activities. Focused on marketing divisions.

On February 18, 2014, Teradata announced the release of a new version of Teradata Customer Interaction Manager to the cloud and worldwide availability.

Description

Customer Interaction Manager is a comprehensive solution used by marketing divisions of a number of leading global brands to analyze customer data, segment audiences, launch "events" that entail relevant, measurable customer engagement in real time, coordinate a multi-channel dialogue between online and offline channels.

Teradata Customer Interaction Manager is a key element of the Integrated Marketing Management (IMM) portfolio and a central application-direction through which marketers get more information and act better to improve customer relations, stimulate profit growth.

Referring to feedback from users, Teradata noted that Customer Interaction Manager helped:

• increase profitability by 50%,
• increase the advertising efficiency indicator by 20%,
• improve the results of the advertising campaign by 35%.

Through new built-in forecasting analytics Teradata and open access to data, marketers are able to more fully understand the client's behavior and preferences, gain information about the choice of channels or methods to create the most personalized communication. The data helps the marketer understand who should be contacted, when, how and with what proposal, thereby improving the results of the advertising campaign. In addition, these results can be clearly seen, analyzed, and reported as they become available, thanks to advanced Customer Interaction Manager data visualization capabilities.

Teradata Customer Interaction Manager provides users with the most complete, comprehensive, flexible management of the advertising campaign, offers many functions that increase its effectiveness:

• Open access is designed to "process data anywhere" from various databases (including Teradata, Oracle and SQL Server) and from various sources (for example, network, social data, lists or data from the feedback center). This allows marketers to gain more information about customers and attract them more efficiently;
• Built-in predictive analytics that allow marketing professionals to do what only scientists could do before - just select the necessary function in the application;
• Enhanced data visualization for faster interpretation and presentation of data through Visual Insights;
• Mobile panels for "mobile" marketers;
• Integrated digital messaging and Personalized landing pages help marketers direct more relevant offers to customers;
• Advanced Real-time Integration Manager (RTIM), allows integration with third-party site tagging. With information about previous web browsing, marketers can use inbound and outbound marketing data to better engage consumers.

Availability

Teradata Customer Interaction Manager version 7 is already available to users. To enhance capabilities and convenience, separate modules are offered that allow you to use all the functions of Campaign Management to the maximum. This solution is based entirely on standard technologies using a simple and intuitive interface that support data from any database, working with various configurations of databases and cloud services.

The application environment and client database components can be shipped from a secure remote data center ("cloud") or installed in the client's local IT environment.

Access to the application from the corporate website of the company.