Teradata Customer Journey Analytic

2017: Update of Teradata Customer Journey

On April 5, 2017 the Teradata corporation announced adding of options in Teradata Customer Journey. Teradata offered business the platform for the multilateral analysis and management of multichannel interaction in real time.

We want that the companies developed the business, increasing sales volumes, reducing outflow of customers and increasing quality of their service. In this version of the solution of analytics of "a travel of customers" we expand analytical opportunities. Marketing specialists gain a better understanding and understanding of "the customer's travel" and also an opportunity to optimize it. Our solution combines all necessary technologies and consulting services for reduction of the period of an output of a product to the market. Using the products Teradata of the organization can receive a full range of tools for the analysis of "the customer's travel" without need to solve problems of installation of solutions of different suppliers. Dan Harrington, executive vice president of consulting services and customer support of Teradata corporation

The Teradata technology helps the companies to gain an impression about dynamics of interaction of each certain customer on all channels and contact points in real time and to optimize these interactions. Having such representation, necessary analytical data and the built-in automation equipment, it is possible to execute at the same time thousands of individualized multichannel marketing efforts, without attracting additional personnel.

Possibilities of software promote increase in business performance and service quality and simplify implementation process.

• The integrated analytics on the basis of the path-analysis allows to see a way of customers and to understand where it is the best of all to begin interaction with them. Using this opportunity, marketing specialists can do individual offers to customers at a certain stage of a way, stopping their outflow and promoting success of business.

• Visualization of a cycle of communications displays the actual customer behavior at different stages of a marketing campaign. It allows marketing specialists to define factors on the basis of which clients solve, to accept the offer or to refuse. Further parameters can be specified for increase in efficiency of marketing efforts.

• Visualization for self-training models show interrelation between such characteristics of customers as age, income level, a vital stage, an event in life and response indicators. It helps marketing specialists to make idea of consumers who most likely will respond to the offer and to plan communications.

• Modeling of offers in real time allows marketing specialists to predict results of new communications, offers or strategy on the existing campaigns. Having an idea of influence on number of target customers and finally on potential indicators of a response, marketing specialists can wage more effective campaigns and optimize the strategy.

• "Own assessment of model" allows marketing specialists to apply the estimates of models received from the outside or in the company, in arbitration logic of self-training models for optimization of the address to any specific customer, as much as possible using the previous practices.

The solution Teradata for the analysis of a way of the customer is available to the order. The upgraded opportunities will become available to the order in the 2nd quarter 2017, all complex of opportunities will be implemented by June, 2017.

2016: Customer Journey Analytic

Customer Journey Analytic is an analysis system of a way of the client, identification of behavior model of each certain client.

On September 19, 2016 the Teradata corporation announced release of software of the analysis of a way of the client - Customer Journey Analytic.

As a part of a product a number of opportunities for determination of behavior model of each certain client, the following best method of interaction and to creation of the steady personalized relationship between the company and the consumer on all channels and contact points.

In this application experience and consulting services of Teradata, technology of data integration about clients in real time, the profound analysis of their behavior and automation of multi-channel marketing are used. Using this product marketing specialists can be beyond the classical marketing "in private" based on purchases and traditional drawing up a portrait of the client - Customer Journey supplies them with the information for optimization of tasks:

• indicators of a response and advertizing efficiency,
• rendering services,
• outflow of clients
• degree of their satisfaction.

They directly promote high efficiency of business, including increase in income and customer retention.

Consumers want that each their interaction with a brand was not only to the permanent, but also personalized and meeting their requirements. And it, despite the continuous growth of number of channels that significantly complicates process of drawing up the broad picture about each certain client. For quality improvement of customer service it is necessary to integrate data from all online and offline of contact points with consumers and it is frequent - in real time. In practice most the companies aims to integrate technologies and separate data to gain a complete impression about each certain client, to foresee his actions and to attract each client.

During the work with each client as with the personality taking into account his interaction with your company not only integration of different data types, but also their interpretation using difficult analytical tools is required. Even the most known companies understand that to understand billions of events connected with millions of clients in real time it is similar to attempt to embrace the immensity. It is that difficult situation which only Teradata is capable to permit. Our solution for the analysis of a way of the client – implementation of successful experience of interaction of Teradata corporation in this area with a number of the world's largest and most the innovative customer-oriented companies. It gives to marketing specialists complete idea of their clients, relying on individual experience of each person that allows to render it a necessary assistance in due time. Dan Harrington, executive vice president for questions of consulting services and customer support of Teradata corporation

Algorithm of actions of a system for the analysis of a way of the client, (2016)

In Teradata Customer Journey opportunities are used: "Smart" data integration in real time

• drawing up complete idea of each certain client by means of data integration about them irrespective of the place of receiving or storage of these data
• collection of information about digital and offline interactions, from network, mobile or payment systems, in real time
• consolidation of the distributed data, from a cloud, the lake of data and the data warehouse
• Fast and simple acceptance of new data, channels and transactions

Complex analytics

• offers a broad spectrum of advanced methods of the predictive, descriptive and ordering analytics with means of machine learning for decision making in real time
• gives to marketing specialists the chance to use these advanced analytical solutions irrespective of the location of these data
• integrates events about clients on the basis of data of the path-analysis that allows marketing specialists to make unique idea of behavior of each client, supplementing a traditional profile of the client with the personalized, individual addresses which help clients with achievement of their purposes

Interaction management

• ability to manage multichannel marketing efforts with decision making in real time and automation taking into account, as volume, and like communication
• advanced and flexible opportunities for consumer segmentation, planning of a way of the client and decision making
• support of technology with the open code that allows to obtain data from any source for decision making and provides integration into any entering or outgoing channel (including digital)
• gives to marketing specialists an opportunity to enter key improvements to processes and tools for achievement of the maximum effectiveness of marketing efforts