Teradata Customer Satisfaction Index (Teradata CSI)

The factors causing negative, positive or neutral impressions of consumers, and describing them examples decide on the help the solution Teradata CSI. The multilateral profound analytics supported with a combination of cluster analysis of a way, characteristics, mood and a customer behavior allows to gain the impression based on data on the factors promoting customer satisfaction.

Having full knowledges about character and variety of impressions of the client of interaction on all channels, processes and contact points, marketing specialists gain the complete, having practical value idea about unique experience of interaction of each client with the organization. Using this solution of the company can understand better behavior of the clients and influence it, thereby raising degree of customer satisfaction and efficiency of the activity.

"It the future of analytics of consumer behavior is represented. The profound analytics is for many years a prerogative of specialists in data analysis and programmers. As before, Teradata pays the main attention to make analytics of more democratic, and its analytical solution for assessment of CSI plays a role of an intelligent solution for the new world in which normal business users have available and fast analytical tools for performance management of work with clients, - Robin Blor, the founder and the top analyst of the Bloor Group said. – Teradata recreates the reproduced templates of analytical solutions which are most using the results of intellectual activity received earlier, complementing it with consulting services, program logic, the scheme, visualization and the intelligent interface. Such approach promotes reduction of a payback period".

The analytical solution CSI of Teradata is unrolled by consultants of the company who develop models and the analytical process meeting the requirements of the customer within several weeks. In this solution valuable analytical data with modification of templates are implemented and algorithms which any business user who does not have big skills of programming or even knowledge of SQL is capable to execute are applied.

"Use of essentially new approach of Teradata to analytics of consumer behavior allows both to marketing directors, and heads of business divisions to expand possibilities of the organizations and to transform them, – Randi Li, the Vice president of Teradata for a business intelligence and consulting considers. – The analytical solution CSI of Teradata is an integral part of cyclical analysis of interaction of the client with the company and it is necessary for the companies aiming to reduce outflow of clients and to increase their loyalty. This dynamic approach can daily be applied – or is more often – for receiving faithful representation about consumer satisfaction degree on all points of interaction with them".