Virto Commerce the Cloud platform for electronic trading

2020: Release of the platform to the Russian market

The First BIT company announced on March 31, 2020 a release of the Virto Commerce platform for online trade enters the Russian market.

The platform is expected, first of all, medium and large business which has difficulties with the existing ecommerce-system. Key features of Virto Commerce — the high speed of implementation, unlimited expansibility and an open source code.

Virto Commerce has a modular architecture. Each module is responsible for separate business functionality: directory, authentication, security, payments, marketing and so on. For March, 2020 well to 90 modules, at the same time the platform allows to connect quickly third-party solutions on API and to rewrite basic modules under the client's tasks — all Virto Commerce code places in open access to GitHub.

Important difference of architecture — lack of tough dependence between modules. If, for example, at online store the ERP system integrated with the directory "laid down", it will be still available to buyers. Such approach allows business to go more safely on experiments, without being afraid that "everything will break", and clients will leave to competitors.

For successful implementation and customization Virto Commerce cooperates in about ten partners worldwide, generally in Europe and the USA. At the Russian market the platform since March, 2020 is presented by The First Beat company.

Potentially the platform is interesting to online business with any specifics. First Bit considers that she will interest in Russia first of all the B2C-companies which are going to be scaled at the expense of the B2B-portal — for example, on franchize model. And also producers which want to contact buyers, passing intermediaries (the market of D2C).

It is possible to tell that the platform is suitable for crisis time, the speed and flexibility — what is necessary for online business. But I suggest to consider it as a superopportunity for digital transformation — Roman Kalinkin, the director of the Center of corporate innovations of First BIT explained. — Virto allows to change seamlessly, step by step, business processes, to connect new features. For example, in two-three days it is possible to connect the voice robot to the portal or the BI analytics module. And also quickly to roll away everything back without effects if results of innovations do not arrange.