Visa Commerce Network

The payment network Visa announced in 2015 start of Visa Commerce Network. It is the commercial engine, the ecosystem providing interaction between the seller and the buyer. Sellers can do goods offerings to consumers — owners of accounts of Visa. Within a system the buyer can trace and purchase goods. The network stimulates interaction of buyers with new sellers with whom they had no commercial contacts^[1].

According to the CEO of Visa Charlie Sharf (Charlie Scharf), by means of Visa Commerce Network sellers can offer special discounts and bonuses to holders of cards of Visa that promotes involvement of new clients and sales growth:

"Card owners of Visa receive special offers, just paying with the card for purchases. No coupons or promo codes are necessary".

Loyalty and remunerations

Buyers want to obtain client data, and clients want to be sure that they make profitable purchase. This logic is the cornerstone of programs of loyalty of retailers.

Visa intends to solve two problems of the client at once. First, to save him from need of storage of ton of coupons and discount codes; secondly, to put an end to a system when the client is forced to subscribe for different programs of encouragement which it, perhaps, and will not use.

Simplicity of application should become the main advantage: the client receives the offer, in case of desire to purchase executes payment by the card or by means of the mobile device. Processing and tracking of payments is executed on the party of Visa that is convenient for the seller.

At the client who received a special discount for a dinner in cafe of hotel in which he stayed need to drag with itself the paper coupon and to swing it before the waiter will disappear. If both sellers are participants of Visa Commerce Network, the bonus will be provided automatically. The right to a discount is reserved for the client while he books the hotel accommodation.

Except obvious convenience to all participants of process of purchase/sale, sellers — participants of network will have additional opportunities. A system in real time will create reports on efficiency of campaigns and to calculate distribution of the made purchases at all stages of lifecycle of a promotion action. Taking into account that hundreds of millions people are holders of cards of Visa worldwide, the scale of the project can only envy.

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