Yandex.Advertising

2025

AI Creative Editor

Yandex Advertising has an AI editor of creatives. He creates images and knows how to turn static pictures into dynamic videos simply by text description. This was Yandex announced on November 7, 2025. This option will help advertisers test hypotheses faster and launch the promotion of goods and services without leaving their personal account. Yandex Directive

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Фото: Yandex

The AI editor of creatives works on the basis of the neurotechnologies of Yandex Advertising - a set of generative neural networks based on Alice AI Art and improved deep learning models.

Images and videos can be created at no additional financial cost and at any time - 24/7. The user just needs to write what picture he wants to get: specify the key object, environment and style. For example: "Draw a modern light chair in a minimalist interior." And the AI editor will create an original image for the announcement in a minute.

The tool can also edit finished pictures: add objects, adjust details, change proportions and backgrounds. This will help adapt illustrations for different audiences and adjust them to rapidly changing trends.

Another change - the AI-editor of creatives will be able to revive static images, create short video clips. For example, a task might sound like this: "Create a video where a Yorkshire terrier jumps on a chair."

According to the results of experiments, video ads allow you to reach an average of 7% more than the target audience.

By creating an AI creative editor, we wanted every advertiser - from a local cafe to an international brand - to find its value in it. For small businesses, it's design savings. For medium-sized businesses, the AI editor will give speed and the ability to work with ready-made designs, adapting and changing them to different audiences and platforms, it saves days of work. And large companies will be able to use it as a laboratory of ideas: test hypotheses, use templates and sources as a guide before ordering materials from real designers, this will increase the effectiveness of marketing investments, "said Kira Matveeva, Product Director for Advertisers Yandex Advertising.

Since April 2025, advertisers of the Directive already have the opportunity to use neural networks to automatically create ads based on information from their sites. With the AI editor, there will be more room for creativity: you can create illustrations and videos by text description.

The AI creative editor will be located right in the working scenarios in the Unified Performance Campaign and the Director Campaign Wizard. Yandex plans to open access to the tool in all offices of the service by the end of 2025.

AI tools for partners

Yandex's advertising network is introducing artificial intelligence-based tools for its partners. Together, they will reduce the time for routine tasks and help improve monetization efficiency. Yandex announced this on November 7, 2025.

Another scenario of interaction with the service will be added: not only through the usual interface, but also through a dialogue with the AI assistant.

The Automatic Placement tool will simplify the placement of advertising blocks, and Neurodesign will help adapt them to the style of the site.

The tools are powered by the new generation of Yandex Neuro Ads neurotechnology - a collection of Alice AI generative neural networks and advanced deep learning models.

The AI assistant will talk about working in the Yandex Advertising Network, analyze the platforms and prepare recommendations to improve the effectiveness of monetization. For example, it will tell you which types of advertising campaigns should be added to the blocks, and indicate which parameters can be optimized. It is important that the user will have the opportunity to immediately apply these recommendations without leaving the chat.

Previously, partners searched for solutions on their own in the Help or applied in support of the RSS. With the AI assistant, there is an additional opportunity to simply ask a question in the chat and get an answer with the necessary information in one place.

Artificial intelligence will analyze the appearance of the site page and offer such a design of ads, which will organically fit into its visual appearance. Moreover, the user himself will be able to refine the design even without programming skills, simply by communicating with the AI assistant in the chat. For example, ask me to change the location, colors, and size of ad items.

Ad design is one of the most important factors affecting a partner's income. The ad organically included in the content is better perceived by users, which means it increases the conversion of traffic.

The tool will be available until the end of the year to all sites of RSS partners (in banner blocks with 10,000 impressions per day).

Adding blocks to sites will become easier and faster. It is not necessary to deeply study technical documentation, manually create several types of blocks and independently analyze user behavior.

With the Automatic arrangement of blocks, the algorithms themselves will analyze the site and its content. They will select the optimal places, formats and the number of blocks for any texts - from short to longrids. The blocks will be adapted for screens of any size - from mobile to desktops. And all this is configured automatically.

The AI assistant at Adfox will answer questions related to the platform's functionality. For example, he will tell you what is in your personal account, how to run ads or what types of reports there are.

It will simplify the diagnosis of errors in the settings of campaigns and banners, and at the same time - find and eliminate the reasons why there are no impressions.

Will point to competing companies, limiting the frequency of shows and the speed of the campaign. Will give recommendations for changing settings. Predicts whether there is enough traffic to execute the plan.

2024: Possibility of adding a carousel

Yandex Advertisement expanded the Video Banner's search capabilities: now advertisers can add a carousel. This tool is suitable for various types of business, to online stores especially with a wide range of products. Yandex announced this on July 24, 2024. By adding a carousel, brands will be able to showcase products from different angles and talk in more detail about their advantages, increasing the user's interest in buying. As part of the setup, you can add from three to fifteen slides with images and descriptions of products or services, as well as individual links to the purchase.

Depending on the size of the screen, the carousel is shown to the right of the video or below it, and the user always has the opportunity to follow the links in the cards.

This format is relevant both for the commodity business and for companies that provide services: for example, for banks, developers and other organizations. With the help of cards, you can emphasize the special characteristics of the product, stand out from competitors and attract the attention of potential customers. By clicking on the card, the user will be able to follow the link that leads to a specific product or service in the catalog, get acquainted with the product information and order it.

[[:Шаблон:Quote 'The carousel in the Video Banner in search will expand the possibilities of image premium promotion and get even more response from users, "said Anna Sorokina, head of the advertising product development division.]]

2023

Improve ad moderation

Yandex has improved the quality of advertising moderation by introducing a neural network. The company announced this on January 25, 2024.

In 2023, Yandex began using a neural network based on the DSSM (Deep Semantic Similarity Model) architecture for advertising moderation. This neural network is able to determine the semantic proximity of texts. Thanks to this, the accuracy of classification of ads that are prohibited from display or require permits has increased by almost a third.

The neural network is used in topics such as medicines, dietary supplements, alcohol and tobacco. To classify advertising of drugs and dietary supplements, data from official registries are additionally used. Yandex finds names from ads in the registries and uses YandexGPT to determine whether they have other values ​ ​ than medical ones. If the name is multivalued and its meaning depends on the context, the declarations are further filtered using a DSSM-based model.

Yandex also uses neural networks to protect users from unfair advertising. About 90 million listings are screened every day. In 2023, due to attempts to place fraudulent or prohibited ads, more than 214 thousand advertising accounts were blocked - 42% more than a year earlier. Algorithms also check the advertising network platforms. In 2023, for violating the rules, Yandex blocked and did not allow more than 17,500 sites, 15,500 applications and 2700 Telegram channels to participate in the advertising network.

Yandex has appointed new technical directors of Search, Advertising and Raidtech

On September 29, 2023, Yandex announced the appointment of new technical directors in the Search, Advertising and Raidtech divisions. They were respectively Alexey Gusakov, Valery Stromov and Ilya Rubin. Read more here.

Launch of the educational platform

Yandex Advertising has launched a platform for training specialists and entrepreneurs. Yandex announced this on July 18, 2023.

The educational platform contains all Yandex Advertising training content, including projects for setting up campaigns. With its help, marketers, entrepreneurs and contextual advertising specialists can receive training for business and career development for free. On the platform, you can watch live recordings, study courses, and also pass certification. Convenient navigation will allow you to quickly find the desired educational content.

The knowledge gained can be immediately applied in practice. Beginning participants can familiarize themselves with the work in the Directive, practicing experts - with its advanced configuration, and entrepreneurs - learn how advertising tools help achieve business goals. In total, 150 hours of educational content are available on the platform. In total, more than 80 thousand people were trained.

Around the projects of the platform, a community of contextual advertising specialists has been collected, which already unites more than 30 thousand participants. All of them can exchange experiences, as well as ask questions to Yandex specialists at weekly QA sessions. All courses, records and resources are available for free after quick registration.