Zarina launched express delivery of orders during the day

2025: Launch of express delivery together with Yandex.Delivery

The Russian fashion retailer Zarina, in partnership with the Yandex.Delivery service, has launched express delivery of orders issued in an online store or through a mobile application. Previously, Zarina buyers could arrange the delivery of online orders to checkpoints, points of issue, as well as by courier the next day or within an hour after purchase. Yandex.Delivery announced this on April 8, 2025.

Customers appreciate the ability to choose the right delivery method and time. This fast delivery option within four hours of purchase will allow retailer customers to more flexibly plan their time taking into account the arrival of the courier and at the same time receive an order day in, day out. This will allow the fashion retailer to increase the volume of orders and accelerate the development of omnichannel, due to which goods will become even more accessible to users.

For April 2025, customers can place an order with express delivery from Zarina stores in Moscow and St. Petersburg. Couriers of the service will bring clothes and accessories on the same day within the next four hours when paying for an online order before 18:00. Express delivery is available for orders of no more than 10 items.

The launch of express delivery is an important step in the development of our brand, which not only increases the level of service for our customers, but also contributes to sales growth. Thanks to the opportunity to receive an order within a few hours after payment, we make the shopping process as convenient and fast as possible. This is especially important in the modern rhythm of life, when customers value their time. Express delivery also strengthens our omnichannel strategy, blurring the lines between online and offline shopping. Customers can order the product on the Internet and wear it in a few hours, which makes their experience of interacting with the brand more holistic and seamless, - said the representative of Zarina.