Tom Tailor calculates conversion in stores using "1C-Rarus: Visitor Counting System"

2025: Implementation of "1C-Rarus: Visitor Counting Systems"

The fashion retail chain has Tom Tailor introduced the "" service. 1C-Rarus: Visitor Counting System The project includes the installation of 79 meters in 55 stores. The system helps to determine conversion, calculate the motivation of personnel and evaluate the effectiveness of marketing actions. This was 1C-Rarus announced on May 15, 2025.

Tom Tailor is a casual clothing brand for men, women and children. The chain for May 2025 includes 102 stores, own and partner.

1C-Rarus maintains a visitor counting system and installs meters in new stores of the chain.

Daily monitoring of equipment operability and data quality check are carried out. Tom Tailor receives data one hour apart.

Project deliverables:

• Traffic analysis allows you to evaluate the efficiency of each network point.
• It became possible to calculate the conversion of store visits to sales.
• Attendance figures are taken into account when calculating salaries and motivating store staff.
• Attendance data helps evaluate the effectiveness of promotions.
• Continuous data collection allows you to quickly respond to changes and adjust your network development strategy.

{{quote 'author=said Dmitry Kasatkin, Director of Information Technology, Tom Tailor. | We chose 1C-Rarus, because the company's specialists were able to quickly take the current fleet of meters to support. Data from meters are used to analyze the effectiveness of marketing, help calculate conversion in stores. Technical support and service are satisfied,}}