MegaFon has combined more than a thousand different video surveillance devices of the 585 * Zolotoy network

2025: Combining more than a thousand different CCTV devices

MegaFon has combined more than a thousand different video surveillance devices of the federal jewelry network "585 * GOLDEN" into a single monitoring system on a cloud platform. Video monitoring will help increase the level of security and comfort of customers, as well as remotely solve the company's production tasks. The operator announced this on February 18, 2025.

MegaFon has provided server equipment and integrated a cloud solution into the jewelry brand's IT infrastructure for collecting, storing and processing data with more than 1,000 video cameras installed in the company's offices and retail outlets. Surveillance cameras are controlled in single window mode, allows you to centrally configure and monitor the health of the equipment. Data from devices is available at any time to company management and regional managers through a specially designed application or in a browser. The set of works carried out allows you to respond in a timely manner to possible emergency situations, as well as assess the quality of customer service.

As of February 2025, more than 1000 stores of the jewelry chain have been merged into a single monitoring network. Each regional manager has the opportunity to remotely connect to the cameras at any time and see the real situation in the store, assess the workload and efficiency of subordinates. And in case of unforeseen situations, look at the entire video archive and quickly make a decision.

After the completion of testing and debugging of the system, "585 * GOLDEN" decided to scale the project - the number of connected cameras to a single network will be increased to 1600.

{{quote 'In jewelry retail, where trust and security play one of the primary roles, modern video surveillance systems are not just a necessity, but a strategic tool. It is important for us that each store is provided with continuous monitoring without replacing the already installed equipment, and the entire video stream is combined into a single system with access in one personal account. Such video systems help to ensure not only the preservation of values ​ ​ and prevent various emergency situations, but also significantly increase the efficiency of personnel, optimize customer service processes and create a safe and comfortable environment for employees and buyers. Finally, quality records are valuable material for staff training. Analyzing the actions of the best sellers helps us identify effective service strategies and increase the level of professionalism of the entire team, "said Maxim Yaryshev, Deputy Director of the IT Department of 585 * ZOLOTOY. }}

We helped the jewelry chain strengthen the security of salons throughout the country. In the future, the unified video surveillance system of the jewelry network can become the basis for the introduction of video analytics using artificial intelligence, which automatically monitors and analyzes dozens of critical parameters for business. For example, to determine the waiting time, to transcribe and analyze the dialogue between the seller and the client, to recognize the load on staff, to identify peak loads in stores, to optimize working hours, "said Natalya Taldykina, director of corporate business development at MegaFon.