Citilink implemented the automation system of planning and business simulation of Anaplan

2020: Anaplan implementation

On August 11, 2020 Citilink announced end of system implementation of Anaplan for cross-functional planning and budgeting. The project is implemented in partnership with consulting company Mavericka.

Integration of a system allowed to integrate a large number of separate models of planning of different indicators in the uniform centralized model of business of the company. It, on the one hand, considerably increased flexibility in acceptance of management decisions and the accuracy of the exposed KPI and, on the other hand, allowed to reduce the probability of emergence of unforeseen errors by 50% and to optimize time for recalculations of commercial and operational plans of the company by 4 times.

At dynamic development of the company it is especially important to have an opportunity to flexibly model different scenarios of development, estimating impact of point changes both on operational processes of divisions, and on financial results of the company in general, – the director of management of planning and analytics Citilink Igor Kulyukhin notes. – The system constructed by us allows to understand in detail how it is necessary to correct sales, supply chains, logistics or marketing of the company at change of its commodity portfolio, a share of sales channels and attraction of traffic or retail network in one way or another. For 2019 financial year against the background of market stagnation the company increased turnover by 27.6% to 102.8 billion rubles. It worked well thanks to continuous work on all business directions. System implementation of cross-functional central planning will promote the choice of effective budget, commercial and operational scenarios in the future and also to achievement of the planned strategic indicators. It is especially important in market situation which differs in the high level of uncertainty and dynamics of changes. Anaplan as the platform allows to scale and implement this flexible approach to management of business.

The single technological platform for planning is an integral part of the multifunction systems of large corporations. Its implementation marks transition to qualitatively other level of financial operational management, – the CEO of Mavericka Konstantin Tokarev shared. – Citilink as one of players in the e-commerce market shows the growth rates advancing market. Even in the current conditions the company expands a product matrix, geography of presence and promptly increases examination, including in allied industries. At such dynamics it is especially important to select the scenario of development taking into account numerous risks and opportunities, to provide operational synchronization of divisions and to control workmanship of solutions. Therefore for solving of tasks Citilink the platform with good characteristics of scalability, performance and flexibility was required. The Anaplan platform could provide such combination of opportunities. A system already allowed to reveal the hidden upward potential of efficiency, so will promote preserving of growth rates of the company during the post-crisis period.

All key divisions of the company which total number of employees for August, 2020 is about 6,500 people are involved in process of cross-functional planning in Citilink.

Is in the future going to continue development of a system of central planning on the Anaplan platform, having integrated the other key business directions, such as planning of FOT, opening of outlets, investment planning and others.