The new Audi Q4 e-tron electric car uses mixed reality technology developed by a Ukrainian company for navigation
Customers: Audi Moscow; Mechanical and Instrument Engineering Contractors: Apostera Product: Audi Q4 e-tronProject date: 2021/06
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In June 2021, a new model of the Audi Q4 e-tron electric car appeared on the market, which is equipped with mixed reality technology for navigation. The product was developed by the Ukrainian company Apostera.
Mixed reality is designed to solve an important problem in driving, which arises when navigating - the correspondence of additional data with the situation in the real world. The mixed reality technology used by Audi Q4 e-tron displays the driver hints on the windshield, complementing reality, and not on a virtual card in a smartphone. This solution increases the safety and comfort of the driver when driving, as it eliminates the need to always check with the data in the smartphone.
Mixed reality technology receives data on the situation on the roadway and the environment from sensors and sensors built into the car. The creation of mixed reality objects in real time is carried out on the basis of complex tracking and prediction algorithms. The images generated by the technology are superimposed on the reality on the windshield due to the projection using the so-called heads-up display, while important elements of the road environment, such as pedestrian crossings and traffic lights, are preserved.
Mixed reality technology plays an important role in the development of automation in the automotive industry. The Ukrainian company Apostera, founded in 2017, is one of the leading developers in the field of AR navigation. The company with a staff of 100 people creates systems for the largest automobile concerns in Europe, the USA and Asia. Apostera has offices in cities such as Kiev, Odessa, St. Petersburg, Detroit, San Francisco, as well as in Shanghai and Seoul.[1]