Bank of Moscow (Flocktory (product))

March 16, 2015. Flocktory announced that it connected more than 500 new clients among whom there are large players of the sphere of Internet retail for the end of 2014: Ebay, Tehnosila, Bank of Moscow, L'etual, Amediateka, Lancôme AMF, Dostavka.ru, Lancôme and others. In total at the moment the Flocktory service is implemented at about 40% of the companies from a top of the Russian e-commerce of the market. Connection of new clients and active development of a product line allowed the Russian startup to overcome breakeven point in 2014.

Flocktory is integrated directly with online stores and allows to create for the visitor the personalized consumer experience on the basis of the analysis of such data as history and frequency of purchases, an average bill, social data, the region, force of social influence and others. Also last year the company started own partner network on exchange of traffic between the leading shops and Internet resources of Russia.

Vladislav Flaks, the founder of OWOX company which specializes in implementation of Google Analytics Premium, comments how effective can be similar personalisation: "Working with many largest representatives of Internet retail, we often see the connected products Flocktory and how promptly they contact new players of e-commerce of the market. According to the independent tool of assessment, for us it is Google Analytics, I can tell that conversion of the audience attracted with Flocktory, many times above than from other external sources. First of all it is connected with the fact that traffic is very targetted and, as a result, you already on an input work with the most interested visitors".

"We are glad that large and famous players of the Russian market of Internet trade decided to begin cooperation with Flocktory, having joined the list of our clients. 2014 became the major for growth of our client portfolio. In 2015 we are going to provide new products which will expand efficiency of marketing campaigns and will allow users of our platform to achieve new results" — Simon Proyekt commented on CEO Flocktory news.

Representatives of the company integrator reported TAdviser.