Lafasad implemented CRM

On March 24, 2015 it became known of an implementation project CRM Mango Office in Lafasad^[1].

Project Tasks

At the end of 2012 the Lafasad company started creation of network of representations in the cities of the Russian Federation. In two years the company grew to 74 representatives. For the beginning of 2015 94 franchisees in Russia and the CIS countries are open.

Until the end of 2013 the company kept projects in the form of tables of Excel. Uniform approach to maintaining by projects was not: each representation worked by the methods, and the head office of the company tried to control all 20 branches at the same time. The company implemented the CRM system, but employees continued to conduct a part of work in Excel.

The CRM system is simple and available — Amo CRM. It helped only with the solution of paramount tasks. There was not enough possibility of tracking and listening of phone calls. In addition the company refused difficulties with integration and connection to the IP telephony system - the complex, quickly customized system was required.

In addition to Mango office in the company considered several options: "Bitrix 24", Megaplan, Sales Force.

"Bitrix is, certainly, an interesting and convenient system, but we refused it due to the lack of own telephony. The strength of Megaplan — a possibility of task scheduling, but this function for us was minor. Sales Force was too expensive tool for our company. Plus is concerns regarding the fact that use of this system since September, 2015 can appear to the contradicting requirements of the Russian legislation on localization of personal data in the territory of Russia", - Egor Mukhin, the managing partner of Lafasad company told.

The company selected CRM from Mango Office.

Project Progress

Primary implementation took week. On development of functionality two months left.

Project Results

Difficult situations upon transition to the CRM system did not arise, Egor Mukhin noted. At all stages of implementation the company was advised by a support service of the developer.

Notes