Imredi and Softline have deployed digital services for inspections and task management in stores "Capital"

2022: Digitalization of store management processes

Imredi and Softline have deployed services of the Imredi platform for the Capital alcomarkets. With their help, the Far Eastern retailer as of April 2022 manages 88 stores, conducts inspections and monitors the fulfillment of tasks, monitors economic security events. Processes are digitized: at points of sale, employees use the Imredi mobile application, and the central office in real time receives data from the field and analytics for managing and developing the network. This was announced on April 19, 2022 by Softline.

"We have studied the practices of a number of federal networks in our format using digital solutions to control and communicate with stores and employees, including using Imredi. And the fact that all this experience, ready-made cases and tools are available on the platform "out of the box" predetermined the choice in its favor. We set up and implemented the system according to the operational requirements of our network, and formed a number of requirements for further development. Now we are better at controlling stores and responding faster to problems, the number of deviations from standards is reduced in trading rooms, this is important for increasing the level of service and loyalty of our customers, " said a representative of the Capital network.

Store control is carried out through a mobile application, using smart check lists, collecting photo reports, setting SMART tasks, as well as reporting and analytics tools. Capital uses Imredi to daily check the store's readiness for opening, control the appearance, implement discount programs, track MRC (maximum retail prices) for products to be regulated, as well as for many other tasks, such as monitoring the opening of competitors' stores.

The solution is used by supervisors and cluster directors for audits of their stores, as well as for inspections with the help of "secret buyers." In Imredi, all identified shortcomings and deviations are automatically generated into tasks for stores to eliminate comments. In addition, the central office sets tasks related to operational activities and network development in the system: they can be assigned to the entire network, to a group or a separate store. Progress is monitored online.

A special workplace allows you to record events that affect the economic losses in the store, as well as security issues: these can be damage to the goods, lack, theft, etc. The department responsible for economic security can quickly maintain detailed event data in each store and summary information over the network.

In the mobile application, employees have a knowledge base where instructions, planograms and other necessary information are posted for them. It is planned that the Imredi application will become a full-fledged tool for training and development programs for employees of the Capital.

"Our main goal is to provide the customer with a single digital tool for managing all types of activities in the retail network. Various processes can be set up to operate and monitor the system, from opening stores and questionnaires during peak hours to closing shifts and weekly photo reports, employee KPIs and analytical dashboards for management, "- commented on Maxim Semirenko, commercial director of Imredi.

Capital uses Imredi according to the SaaS model, which allowed you to set up and launch the retailer's operating processes on the platform for several weeks.

The project was implemented as part of a partnership between Imredi and Softline Digital, a division specializing in the development and implementation of digital solutions for industry tasks.