| Customers: Castorama Russia (Kastorama RUS) Contractors: Brandmaker GmbH Product: BrandMaker (MRM system)Project date: 2013/10
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On October 17, 2013 the Russian representative office of BrandMaker announced the beginning of system implementation of management of the BrandMaker media resources in the Russian network Castorama.
Project Tasks
The project of cooperation between Castorama and BrandMaker includes creation of the uniform online-platform for storage and distribution of media materials.
Creation of the platform will become one of process steps of automation of work of marketing department on Russia in general. A system should become the general working site which will integrate all divisions of the company (offices and shops) and the contractors who are taking part in development and preparation of marketing materials, increasing efficiency of interaction.
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