Coca-Cola plans to use ChatGPT for marketing

At the end of February 2023, information appeared about Coca-Cola's decision to use AI tools and chatbots for marketing and communication tasks. In particular, we are talking about ChatGPT, DALL-E and Codex solutions.

To do this, Coca-Cola struck a deal with consulting firm Bain to explore the use of OpenAI tools in its work. The company reported seeing prospects in AI systems that improve marketing and business operations, CEO James Quincy said. But for February 2023, it is not reported which tasks are planned to be entrusted to neural networks. According to experts from the Internet magazine Futurism, ChatGPT will generate slogans and analyze data, DALL-E will be able to create graphics based on user requests.

Coca-Cola wants to use ChatGPT for marketing

In a statement provided to UK food news site The Grocer, Coke chief financial officer and president John Murphy noted that marketing prospects were one of the deal's most attractive parties. The Corporate Marketing Group at companies is responsible for determining how a business can reach desired customers and determine what types of advertising and messaging tactics will attract them. Marketing campaigns that focus on sales are often disastrous for companies' profits, Murphy said.

According to Futurism, one of the main advantages of AI is to help produce content. Using AI, you can automatically generate unique articles and blogs and speed up the writing process. AI can also help quickly analyze and process data to make their articles more informative. In addition, AI can also help Coca-Cola write articles using GPT chat technology.^[1]

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