KPL, together with GlowByte, implemented Data Ocean Nova and Data Ocean Governance DQ solutions from Data Sapience

2025: Implementation of Data Ocean Nova and Data Ocean Governance DQ

KPL (Coalition Loyalty Program) (Orange Service) together with integrator GlowByte has implemented a universal lakehouse data platform Data Ocean Nova and a data quality management solution Data Ocean Governance DQ vendor Data Sapience. Based on these products, centralized storage has become the basis for operational analysis and reporting, significantly speeding up decision-making processes and improving business analytics. Data quality management mechanisms were implemented, which ensured their completeness, accuracy and relevance. GlowByte announced this on June 27, 2025.

During the implementation of the project, GlowByte specialists deployed a lakehouse platform and a BI system in the client infrastructure, created and filled the data lake, connecting all the necessary sources, configured the main checks, implemented a data processing and transformation framework, and provided access to users. In the BI system, the necessary dashboards were created to generate reporting on key KPIs.

The IT architecture is based on the universal lakehouse platform Data Ocean Nova, which solves complex problems of massively parallel processing: from raw data to aggregated tables, providing the possibility of unlimited scaling.

Trino technology is used for tasks integration with sources: several, bases PostgreSQL cluster, Hadoop data providers by marketing and behavioral metrics from third-party services. The Impala processing engine transforms information and forms ODS/EM layers, while serving as an engine for interactive - SQL analysis of large volumes, providing analysts with a quick response to complex analytical requests. Thanks to Apache Superset, business users independently create and view interactive dashboards, apply flexible filters and share reports. Data Ocean Governance DQ is responsible for controlling completeness, consistency, and relevance, information signaling any issues in ETL flows.

Using information from different sources, the platform allows you to create the most detailed customer profile. Its structure includes information about purchasing behavior, financial transactions, telecom services and insurance preferences. Previously, this approach was impossible due to the fragmentation of information. Now new horizons are opening for the personalization of services, more accurate targeting and prompt adoption of business decisions.

In the future, storage is planned to scale as volumes grow and new sources of information become available. This flexibility will allow the company to manage large arrays without losing the speed and quality of analysis. Advanced analytics will help the customer identify new customer segments, better understand their needs, and enhance personalization. As a result, the organization will attract new customers and increase the loyalty of existing ones. The presence of a centralized platform opens up opportunities for the introduction of technologies related to machine learning and artificial intelligence. This will not only optimize current processes, but also predict future trends, increasing the company's competitiveness in the market.

The very essence of the mechanics of our loyalty service implies working with the client and his 360 ° profile - this business is impossible without information and modern tools for its processing and delivery. We started working on our partners' distributed storage, but we quickly encountered information access problems, limited local storage, and a lack of centralized and comparable information. The emergence of our own channels - a website and a mobile application, as well as integration services connecting all partners, led to the emergence of our own unique arrays and created the prerequisites for creating our own storage. Next, we were faced with the task of building our storage as quickly as possible and using technologies and giving useful insights to our business. Our partners GlowByte and Data Sapience, together with us, have accepted this challenge and have done an excellent job of implementation. An excellent product and a competent team gave synergy and opened up new opportunities for analytics, ideas appeared for new mechanics for the development of our products, said Ruslan Akhmedov, Director of Technological Development, Service Orange..

When choosing a solution for processing our arrays, we looked for a platform that would effectively use the infrastructure private cloud and initially include all the necessary infrastructure components and information services. We needed a system capable of processing arrays from various industries, including the retail bank sector and. telecommunications Data Ocean Nova turned out to be the best solution in the market, providing all the necessary services in a single complex: from a lake of data and transformation tools to quality control and visualization tools. Now we can make business decisions much faster, which opens up new opportunities for personalizing the services of our customers, noted Sofya Tskhoverbadze, CDO, Orange service.