Dielectric Cable Systems (DCS) (1C-Bitrix: Site Management)

2022: Creation of a site-community of installers

About the project

"Club DKS" is a website community for electricians and other specialists who use the company's products in their work.

Goals and Objectives

The main goals of the project are to create a platform where you can undergo training, receive information about the assortment and services, exchange experience with each other, and also purchase company products. The decision to create this site was made on the basis of the wishes of the electrical community, with which the DCS has been actively interacting for a long time, always meeting its wishes. Only individuals will be able to place orders on the DKS Club website. In addition, DCS distributors, not the company itself, will accept payments and deliver orders. The integrator of the project was Extyl.

Only residents, Moscow, and St. Petersburg, and will be able to purchase goods with delivery at the first stage of the DKS Club Moscow. Leningrad Region Tver Tver region

Objectives and Objectives:

• Creation of a site-community of installers (DKS Club), where each of its participants can use the company's services and purchase its products through certified distributors and/or directly on the company's website;
• Creation of a pool of loyal professional installers;
• Involvement, on a competitive basis, of distributors and partners meeting the requirements of the Club;
• Building a sustainable demand for the company's products on the Internet;
• Increased sales of distributors and partners in the retail assortment matrix segment;
• Increasing availability and brand awareness among installers;
• Create a site with useful services, training programs, order system, knowledge base and loyalty program.

Results achieved

A site of the community of installers (Club DKS) has been created, where each of its participants will be able to use the company's services and purchase its products through certified distributors and/or directly on the company's website. The Bitrix entities for the client were customized and the processing of applications was automated. Despite the large flow of tasks, all solutions were found, in addition, the Customer was provided with proposals and recommendations for optimizing and developing projects. All errors left by the previous developer were eliminated, a set of SEO optimization works was carried out. Numerous page duplicates were discovered, all erroneous redirects were identified and reconfigured. The increase in conversion was predicted for each revision in order to assess profitability.