Digital Tree - Advertizing campaign of a system of heating of iQOS tobacco

The project of Addreality company is implemented in Afimoll City shopping mall within the advertizing campaign on promotion of a system of heating of iQOS tobacco. Implementation was carried out by Addrea and Vitrina A companies.

Within the project Digital Tree, or "A digital tree", - construction in the form of the tree 3 meters high consisting of 12 metal branches and 120 screens leaves which are synchronously playing uniform big video was created. Installation includes four standard videowalls, touch tables changing subjects of a design of a tree and content of videowalls and also the system of the directed sound. All digital mediums are controlled with the help of a software platform of Addreality on 120 Intel Compute Stick minicomputers connected to one network.

Intel Compute Stick is the miniature device which turns the display with HDMI port into the full-function computer. The quad-core Intel processor Atom provides the maximum capacity and energy efficiency. Synchronization and data exchange between all screens and minicomputers happens through creation of self-organizing peer-to-peer P2P-network using devices of broadcasting.

The system of media planning and content management of Addreality Enterprise which far off manages content in the online mode creates the schedule of broadcastings, controls a condition of equipment (including temperature of processors) and also automatically switches on and off devices on the set schedule. The cross-platform program Addreality Player player is installed on all losing devices and controls their full-time employment. Using the visual editor of content of Addreality Designer content managers create interactive advertizing projects for multimedia devices of any forms and the sizes. The platform analyzes audience in real time and targets content on gender and age.