Domo supports online store by technology of IBM

On April 28, 2014 the Technoserv Consulting company announced development for DOMO company of new online store on the basis of IBM WebSphere Commerce.

Project Tasks

Over time the online store of own development ceased to provide the expected growth of income of the company. DOMO needed the industrial platform of management of online sales having ample opportunities for demand analysis and behavior of buyers on the website, formations flexible marketing and the price politician, supports of cross-sellings and increase in volumes of the purchases made by clients.

Project Progress

New online store on the IBM WebSphere Commerce platform consultants unrolled Technoserv Consulting. In it processing of orders, relevant SMS and email mailings are automated. In the nearest future it is necessary to automate the analysis and segmentation of the customer base, formation of optimal product offers for each customer group. At the heart of the improved search and selection of goods modern algorithms of facet navigation, selection of adjacent goods and goods substitutes lie. The mechanism of "the forgotten baskets" became the effective marketing tool: to the client the reminder on existence of the selected goods and incomplete process of purchase automatically comes.

Consultants Technoserv Consulting integrated online store and the ERP system of the retailer regarding the product directory. The implemented solution interacts with the main payment gateways and credit services.

The new portal provides flexible configurations of the systems of discounts that will help to start new marketing campaigns quickly. Especially for DOMO experts Technoserv Consulting configured a possibility of demonstration of the product directory taking into account location of the client - buyers obtain information on existence of goods on the next to them a warehouse and the relevant prices, proceeding from price policy of this or that region.

Project Results

"We are sure that the updated DOMO online store will become the effective sales channel. It will be promoted by use of the best practices of online retail put in the IBM WebSphere Commerce platform. The convenient instruments of selection of goods and fast order placement implemented by a command Technoserv Consulting will help to stimulate buyers not to postpone shopping, to supplement the initial orders with adjacent goods, again and again to return to our website and to recommend it to others. And the steps offered Technoserv Consulting on optimization of work of online store will increase conversion, frequency of purchases, an average bill and will strengthen return from marketing campaigns. As a result of start of new online store we expect that until the end of the year sales should increase a minimum twice" — Yulia Lunina, the Chief information officer of DOMO company told.

"The eCommerce market impressively grows and remains the most perspective segment of the Russian retail. To be ahead of competitors, the DOMO company of the first and still only in our country uses advantages of the platform to Internet trade from IBM. We see high potential of use of this experience in Russia and are ready to offer our unique examination" — Olga Rubtsova, the deputy CEO noted Technoserv Consulting.

"The project implemented by DOMO clearly demonstrates advantages of use of "reasonable commerce" and provides the companies indisputable strategic advantage. The digital and physical world are bound with each other today. With respect thereto the organizations are forced to change consumer experience cardinally. According to the research IBM Institute for Business Value conducted in 2013 around seven from ten heads recognize the new requirement of time — in I will shift shift social and digital interaction. And it means that it is extremely important to companies to notice fast changes in behavior of Internet users and to adapt to them marketing, sales, customer service and supply chains" — Anton Ignatov, the head of industrial solutions of department of software of IBM in Russia and the CIS told.