Finance University under the Government of the Russian Federation (Amber BPM)

2019: Automation of sales of courses and sub-courses for the university

Tasks:

• Provide automated reception, segmentation and distribution of incoming requests from all channels to internal services;
• Monitor the processing of incoming requests and the formation of groups;
• Identify popular/unpopular courses, analyze the effectiveness of marketing tools;
• Formulate a strategy for the development of automation of the university in order to increase its competitiveness and optimize internal resources.

The solution is implemented on the AMBER platform platform. The following works were performed:

• Requests of potential applicants from the site, landings, contact center, mail, онлайн.ру Receipts service, Google forms fall into AMBER CRM;
• Depending on the category of the case, the business process for its development is launched and tasks are created for responsible performers;
• analytical Reports have been set up to assess the popularity of courses, directions, group formation, and the effectiveness of marketing channels;
• Documentation has been developed, on the basis of which the solution will be developed and scaled to regional branches.