InfoShell has created a mobile client experience management app for Fix Price

2025: Mobile App Development

InfoShell in early February 2025 shared with TAdviser the results of a project to develop a mobile application for the international network of Fix Price stores.

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Фото: InfoShell

Technological breakthrough in retail

Fix Price is an international chain of stores offering a wide range at affordable fixed prices. Since the opening of the first store in December 2007, the company has grown to 5949 outlets in Russia, Belarus, Latvia, Georgia, Kazakhstan, Kyrgyzstan and Uzbekistan, and has become one of the leaders in the retail segment.

To strengthen customer experience and increase the efficiency of interaction, the brand initiated a digital transformation strategy. As part of this process, the company turned to InfoShell to develop a high-tech mobile application.

The created platform has become not only a tool that simplifies access to the assortment, bonus program and shares, but also a key element that helps the company increase customer loyalty and strengthen its position in the global market.

Application functionality

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Фото: InfoShell

• Catalog. There are more than 2,000 products in the mobile application, providing users with a convenient tool for search and selection. Opportunities:
  • Intelligent filtering by category, brand, and price range.
  • Product cards with detailed description, quality images and current prices.
  • Adding products to favorites and the option to share links through instant messengers.

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Фото: InfoShell

• Bonus program. Fix Price offers an intuitive loyalty program that boosts interest and encourages repeat purchases. Key opportunities:
  • Register via phone number with automatic physical or virtual card binding.
  • An accumulative points system that you can use to earn discounts.
  • A personal account displaying the points balance and transaction history.

• Interactive map. Interaction with geolocation services allows you to quickly find the nearest stores. Functionality:
  • Addresses, contacts and opening hours of stores.
  • Search by given parameters, convenient for both local residents and travelers.

• Promotions and discounts. Communicate the best deals using digital communication channels. Key features:
  • Section with current promotions and special offers.
  • Push notifications that promptly inform about new discounts.

• User profile. Personalized interface for data management and brand engagement. Features:
  • Manage selected items for quick access to items of interest.
  • Support communication functionality to address any issues.

Technology: Architecture, Security, and Performance

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Фото: InfoShell

• MVVM architecture. The use of the MVVM (Model-View-ViewModel) architectural pattern has created a clear division of responsibility between data, logic, and interface. Key features:
  • Scalability and ease of adding new features.
  • High performance when processing large amounts of information.
  • Ease of support with modular design.

• Integration with mapping services. To implement the interactive map, modern mapping platforms Google Maps and Yandex.Maps were used. Functionality:
  • Accurate geopositioning and display of nearby store locations.
  • Easy navigation for easy search and route building.

• Security. information Modern standards cyber security for data protection users have been introduced. Safety measures:
  • Encryption using TLS and AES-256 protocols.
  • Transfer of information via secure communication channels (HTTPS).
  • Regular monitoring of the system to prevent unauthorized access.

• High-performance database. The application is based on a high-performance infrastructure that provides stability even under peak loads. Features:
  • Key information is always at your fingertips.
  • Support scalability and reliability through distributed query processing.

Digital transformation trends in retail

For Fix Price, the launch of the mobile app was a stage of digital transformation. Following the results of the project, the following results were achieved:

• 15 + million users on iOS and Android platforms confirm the demand.
• Increase customer loyalty through a thoughtful bonus system and personalized user experience.
• Intuitive access to items, promotions, and discounts that greatly streamlines the shopping experience for customers.