Telfin has increased the efficiency of calls to the Lamoda HR team

2024: Connection to "Telfin. Office "

Telfin"" connected HR the directorate Lamoda to a single digital ecosystem. Telfin. Office"" cloud services Thanks to the connection, the company has improved the processes for selecting mass personnel and reduced the time for calls to candidates by 36%. Telfin announced this on September 10, 2024.

Prior to the introduction of Telfin services, Lamoda recruiters contacted candidates through corporate mobile, manually dialing numbers, which significantly increased the call time. It was also difficult to analyze the number of calls and the quality of telephone interviews. In addition, the company did not have the opportunity to automatically keep records of missed requests and identify candidates.

To solve these problems, such basic cloud telephony services as the virtual PBX "Telfin. Office," integrated with corporate CRM, and more than 10 virtual mobile numbers in the code 8800 were introduced into the current communication infrastructure of Lamoda. The retailer also connected an informant for mass calling of candidates and controlling missed calls. Analysis of statistics and improving the quality of scripts in working with objections, as well as the use of analysis of call records, made it possible to improve the "funnel" of the recruitment process.

Thanks to the integration of the Telfin. Office PBX with the E-Staff system, Lamoda employees began to spend much less time dialing and searching for a candidate in CRM. The transition to Telfin services allowed recruiters to respond to applications faster and more efficiently manage incoming calls. The time from the job response to the first call to the candidate was reduced by 2 times. Also, recruiters began to return 1.5 times more often to potential employees whose call was missed. It also became possible to see all unanswered calls in the format of a convenient list and respond quickly to them.

{{quote 'Lamoda's business is highly dependent on the quality of employees, so for us the technical development of the HR Directorate was an important step towards the overall growth of the company. The fastest companies with optimized selection processes receive the best specialists. Cooperation with Telfin allowed us to achieve good results. For example, only thanks to optimized naming, when the candidates immediately display the Lamoda brand with an incoming call, the dialing rate increased by 7%, "commented Alexandra Aborina, Managing Director for Personnel, Lamoda. }}

Telfin services often help businesses build sales and marketing. For large businesses, the process of working with personnel also requires serious technical integrations with telephony and CRM. By introducing tools to control and automate the implementation and processing of incoming and outgoing calls, we managed to significantly increase the number of candidates processed by one recruiter, as well as increase the loyalty and confidence of applicants to the brand. The introduction of Telfin services allowed Lamoda to get away from routine processes and increase overall productivity when looking for candidates, "commented Ivan Pavlov, Telfin project manager.