GMonit helps off-price chain Familia launch new loyalty program

2023: Implementation of the GMonit Observability Platform

The team GMonit integrated observability platform infrastructure Russian retailer Familia is in order to release a bonus program. The key task IT is the product: to identify bottlenecks in the work of the site and prepare for increased traffic when switching to this loyalty system. This was announced on September 29, 2023 by GMonit.

Familia regularly launches various marketing activities to increase the engagement and loyalty of its customers. In order to launch the loyalty program and the stable operation of the personal account during peak loads, the Russian retailer needed to solve several key IT tasks: prepare the site for traffic growth by 10 times, optimize the system and ensure tracking of the efficiency and efficiency of the infrastructure during the launch of large marketing campaigns.

APM The GMonit monitoring platform, designed to increase the transparency of the software and hardware infrastructure, helps to implement the listed tasks of Familia. During the week of the GMonit pilot project, the retailer's infrastructure deployed Famil.ru site backend performance monitoring, infrastructure browser and famil.ru monitoring, monitoring, and databases MariaDB alerting for Apdex and Errors rate. Based on the results of the trial period, it was decided to implement GMonit on a large scale and solve the tasks of others. applications

Our team was looking for a simple and quick-to-integrate tool that will help you collect additional data from the system load test results without unnecessary labor. Already in the week of the observability of the platform, we were convinced of its effectiveness, found cases for optimization and decided to carry out full integration. And within only 4 weeks they received a fully adapted APM monitoring tool for our needs. At the same time, during the implementation and configuration process, we used GMonit to solve our problems. For example, GMonit helped us well in correlating peak site loads with the company's marketing activities. At the time of mass mailings with CRM, the platform made it possible to make sure that the site copes. Based on the information collected, we can now predict the behavior of the online resource in subsequent promotions. In the process of using the system, we saw other advantages of using the platform, for example, tracking user session trails during load testing, which helped us immediately identify bottlenecks. GMonit supports many scenarios and allows you to track the abnormal behavior of the service during load growth. We get the necessary insights, thanks to which we can control the quality of development and quickly optimize the work of the online resource, commented on Familia's head of innovation, Azat Nuraev.

As a result of the integration of the SaaS version GMonit, Familia has increased the availability of its services, reduced the number of incidents and the cost of finding them. The retailer has a useful tool for developers and technical support services that helps test releases and track system bottlenecks. In the future, Familia plans to use GMonit in other applications.