"Faithful" has switched to a new loyalty program based on the Loymax system

2021: Move loyalty to the Loymax platform

On July 20, 2021, Loimax announced the implementation of a project to seamlessly transfer the Verny federal trading network to its own platform for automating loyalty programs, transferring historical data and introducing personal discounts, a system of quick payments and electronic checks.

The federal trading network "Faithful" creates a loyalty program and for this radically changes its development strategy. For this purpose, the company has chosen a comprehensive platform for automation. marketing Loymax As part of the implementation, a seamless transition to this one was organized software and the functionality was expanded. Electronic checks, personal discounts on goods and a quick payment system appeared in the system.

The transition to the updated loyalty program turned out to be inconspicuous for customers. Participants did not need to perform additional actions and registrations, and all data from the previous system for accruals and write-offs of bonuses were carefully transferred to the new one.

Connecting the Loymax Loyalty module provided the partner with access to previously unavailable, but demanded among customers: the use of meters, favorite products, multi-account, electronic chips, statuses, referral system and much more.

With Loymax BI, you can perform business analysis of customer and sales information by statistical key figures and by using different segmentation types.

"We are pleased that our customers have new opportunities within the framework of the loyalty program, and we can analyze how effective our marketing activities are," said Denis Vechkanov, deputy general director for commerce and marketing of the Verny trading network.