M.Video-Eldorado chose Yandex.Cloud platform as cloud partner for business growth strategy

2021: Tripling the consumption of Yandex.Cloud services

On September 24, 2021, the company M.Video-Eldorado announced that since the beginning of 2021, it has tripled the volume of service consumption Yandex.Cloud. The increase in resources for ML-development (machine learning,) machine learning made it possible to simultaneously conduct about 100 pilots and experiments. cloudy The development and operation of sites mobile applications and for customers and consultants of both brands were transferred to the Yandex.Cloud platform in September 2021. 70% of the Group's retail operations are supported by cloud solutions. Over the next two years, M.Video-Eldorado plans to completely transfer client products to clouds.

The M.Video-Eldorado team also actively uses container development automation services to create digital products, a managed data platform for collecting, storing, analyzing and visualizing information, machine learning services and server-free computing.

M.Video-Eldorado plans to completely translate front-end products into clouds, focus development investments and minimize the development of its own basic IT infrastructure. This allows M.Video-Eldorado to rapidly and without significant cost growth significantly expand the functionality of key business products and services, introduce data analytics at all levels of decision making and, ultimately, increase the overall digitalization of the entire business.

Шаблон:Quote 'author = said CIO Group M.Video-Eldorado Alexander Sokolovsky.

{{quote 'author = noted Director General of Yandex.Cloud Alexey Bashkeev. |

The M.Video-Eldorado team is doing a bold and large-scale project. The retail industry as a whole is one of the most active in consuming cloud services. But the way M.Video-Eldorado is rapidly becoming a technological company and completely changing the traditional industry model. Architects, engineers, managers of Yandex.Cloud help colleagues from M.Video-Eldorado in the planning, implementation and training of employees, }}

M.Video-Eldorado began with a transfer to the clouds of the corporate data office in 2020. This allowed you to increase the speed of development and quickly scale the capacity of your own data center. As a result, the retailer reduced the time to prepare the infrastructure for products from several months to one or two days. The time-to-market indicator in some cases decreased by 30%. At the same time, the efficiency of IT infrastructure utilization doubled due to a flexible and transparent load charging system, as well as a dedicated support team on the provider side.

2020: Transfer of development and operation of data office products to Yandex.Cloud platform

On August 20, 2020, the M.Video-Eldorado group, a Russian retail company for retail electronics and household appliances, announced the transfer of hypothesis testing, model training and testing, as well as the launch of data science services on the Yandex.Cloud platform. This allowed the retailer to increase the number of simultaneously manned projects in the field of data analytics by more than ten times in just a few months.

The coronavirus pandemic accelerated the transformation of the retailer into an online business, the transition to smart services and automated operations, which required a rapid scaling of the capacity of its own data center. Cloud solutions provide information storage and access to fast computing technologies with transparent cost control. With the transition to the Yandex.Cloud platform, M.Video-Eldorado tripled the amount of resources for ML development, which makes it possible to simultaneously conduct about 100 pilots and experiments.

"In the two years since the opening of the Data Science Center, we have significantly expanded our area of ​ ​ competence, the staff and development volumes have grown several times. Date office "M." on a constant basis develops Video El Dorado and outputs in produktiv a number of decisions for automation and increase in efficiency of business in many directions: communications with clients, formation of the personalized offers, work with the range and the promo-plan. Such growth requires a flexible approach to capacity. Cloud technologies allow us to scale the infrastructure literally within an hour and also quickly shut down when it is not used, optimally using financial resources without large-scale investments in the purchase and support of our own equipment, "said Kirill Ivanov, director of the M.Video-Eldorado data office.

As specified in M.Video-Eldorado, the company began to actively use graphic accelerators (GPU) and switched to a model of computing power consumption in the amount necessary only to solve a specific problem. For operational data processing, the retailer's data office using the Yandex Cloud Interconnect service is connected to the Yandex.Cloud data center. The construction of its own data center for the tasks of the M.Video-Eldorado data office would lead to a significant increase in the project time and capital costs.

Since 2018, the M.Video-Eldorado Group has been using tools machine learning and data analysis in Internet-, marketing commerce,, to logistics financial and personnel management to increase sales and efficiency. business processes The main projects of the company are related to the development of advisory services that help to understand the needs of customers and make a personalized offer, as well as predict the most popular assortment, the required number of retail employees, the volume of logistics transportation and the optimal level of prices. Moreover, M.Video-Eldorado uses AI video analytics to create solutions. According to the company's calculations, they will help to better evaluate the effectiveness of retail, reduce the workload of specific zones, and build a more personalized experience for each client.