"Magistrate-Don" implemented DPrice platform

2023: DPrice Platform Implementation

On June 27, 2023, Innodata announced that the Magistrate-Don branch, the official sales department of the developer KKPD-INVEST, had completed a project to implement the DPrice dynamic pricing system to optimize sales efficiency by automating the process of indexing real estate prices, transparent product and market analytics. The solution was developed and implemented by Innodata.

According to the company, in the fall of 2022, Magistrate-Don decided to automate the start-up and dynamic pricing process due to the large volume of construction of residential real estate in the region and the complexity of manual processing by specialists of a significant number of changing factors for the operational formation and indexation of prices.

For automation, the DPrice product was chosen - an intelligent pricing platform from Innodata, implemented on the basis of artificial intelligence technologies, including machine learning and optimization methods. Within the framework of the project, Innodat experts finalized pricing algorithms in accordance with the peculiarities of the customer's business processes and trained an individual ML model. The system was put into commercial operation in April 2023.

The introduction of the dynamic pricing system allowed the Magistrate-Don branch to predict the likelihood of selling real estate objects, and also provided the opportunity to adjust the parameters for calculating the growth of prices for them depending on the market situation and the requirements of the developer. Among the measurable results of using DPrice are maximizing sales profits, reducing the time for calculating value indexation and analyzing data, and optimizing the pricing process.

Our business receives daily confirmation of the correct decision when choosing a digital product and IT partner. The DPrice dynamic pricing system allows us at the moment to respond correctly to changes in purchasing activity and the actions of competitors, promptly adjusting the price value of the objects sold both down and up. Thanks to this, on the one hand, we maintain the balance of the assortment of apartments at different stages of readiness, on the other hand, we ensure the necessary profitability of projects and the occupancy of escrow accounts. noted Alexey Zorkin, director of the branch "Magistrate-Don"