AliExpress Russia and Mail.ru Group started virtual booths of goods

2020: Start widget show-window

Mail.ru Group reported on September 29, 2020 that with assistance of a command of AliExpress Russia started a widget show-window of goods on the basis of API AliExpress. They allow to select directly on the websites of the Mail.ru Group media projects goods of AliExpress from 500 categories. In a special roundabout popular, new or relevant goods for article will be displayed.

Virtual booths range for September, 2020 more than 77 million goods from the affiliatny program of AliExpress for flexible configurations and offers the buyer the optimal list in the context of a page request. The Affiliatny program helps sellers to advance goods on platforms of partners (blogs, media, social networks) and is constructed on model of payment by the seller of the commission for sales of API issues goods on a key word and other parameters: price, rating, popularity. Such system allows media to simplify work with the affiliatny program of AliExpress and the choice of relevant goods and also is native to use show-windows in any materials.

For September, 2020 booths are already provided on the website of the Hi-Tech Mail.ru project. Commodity markers of goods help users to find quickly advantageous offers with discounts and to save on purchases directly in articles using an automatic show-window. The following categories are available: sales, best-sellers, choice of buyers, popular new products, promo and many others. In the nearest future booths will be implemented in all Mail.ru Group media projects (A car, the Lady, Children and td.).

We are glad to cooperation with the Mail.ru Group command. The joint project of virtual show-windows is a big step in technical development of the affiliate program AliExpress Russia. Our affiliatny program allows media and authors to earn from the recommendations of goods with AliExpress, and this solution expands these opportunities and increases efficiency. API To AliExpress it is available to all users and partners on the marketplace website, and we are ready to help with implementation of interesting projects — Anna Melnova, the director on internet-to marketing AliExpress Russia comments.

Start of booths will expand shopping vertical of Mail.ru Group and will offer buyers convenient tools of the choice and purchase of useful and inexpensive goods.

Virtual booths are the full-fledged technology instrument of communication with the consumer. As showed test start on Hi-Tech Mail.ru, in the first days more than half a million times interacted with this format. For the end of September, 2020 within all platform of the Mail.ru Group media projects growth of demand up to 10 million addresses is expected. Besides, promo codes for discounts in addition stimulate users in materials and reviews to purchase goods of AliExpress" — Dmitry Ryabinin, the director of e-commerce of the Mail.ru Group media projects comments.