Virtual assistant appeared in MegaFon salons

2025: Launch of 'Daily Hero' AI assistant

Sales managers in the stores of the combined retail network MegaFon and Yota received an AI assistant "Daily Hero." This is a virtual personal colleague who "lives" in the employee's phone. He knows how to train, evaluate work, communicate and suggest, MegaFon reported on July 15, 2025. For managers who work at points of sale without a partner, the assistant will simultaneously become a "co-pilot" from whom you can ask for advice on work, and just a friend with whom you can discuss, for example, the weather.

The launch of the project was preceded by a lot of preparatory work. The AI assistant in its original version was launched in December 2024 for a focus group of 50 people. During this time, he went through several stages of development: from a simple daily summary of the implementation of the sales plan to a full-fledged friendly colleague who helps each manager become the hero of the work shift. That is why the digital assistant received the name "Daily Hero."

The expanded version was launched among more than three thousand employees of MegaFon salons. Each shift, the "co-pilot" conducts a "five-minute": sums up the results of the previous working day, highlights strengths and weaknesses, forms personal tasks for the current day. In the coming months, it will be possible to conduct training in a dialog simulator to work out certain Western skills and sales scenarios for new products. Following the training, the bot will give recommendations and feedback. At the same time, his task is not only to improve KPI, but also to teach the manager to find the best solution for the client.

The digital colleague is deployed on the basis of large language models (LLM). A set of specialized agents works inside the AI service: one is responsible for developing an employee's skills and validating daily tasks, the other for generating tips for working with a client, the third for motivating communication. This approach allows the company to reduce management costs, improve the efficiency of salons and improve customer experience. The service is integrated with the company's operating systems and sees current KPIs in real time, so it gives hints and makes forecasts based on business data.

The implementation of the tool has already simplified and improved the work: employees of salons can independently track progress in the implementation of the plan, and managers can receive reports on employee involvement, tasks and training.

"MegaFon continues to follow innovative principles by introducing advanced technologies to support its employees. More than half of the communication salon staff are young people aged 18 to 24, and this is often their first place of work. In addition, the new generation is more familiar with learning in the digital environment, communicating in instant messengers. However, as internal polls have shown, the key value for them is the team. We combined these two requests, applied our expertise and created technology that simultaneously helps staff, increases revenue and improves customer service, "said Roman Ermolenko, Director of Corporate Development and Human Resources at MegaFon.

2024: Launch of the MegaColleague bot

Artificial intelligence will now answer questions from the MegaFon team related to personnel management. A chatbot has become available to the operator's team, with the help of which each employee of the company in online mode will be able to get all the necessary information and assistance on key issues of ensuring their activities. Megafon announced this on August 6, 2024.

This bot, called MegaColleague, has knowledge on 150 different topics, including personnel accounting, incentive and remuneration programs, administrative support, corporate culture and other issues that an employee faces throughout the entire cycle of work at the company.

The introduction of the system was preceded by a lot of preparatory work. The generative-based test version of the consultant bot neuronets ChatGPT was launched in April 2024. At the first stage, artificial intelligence could only answer basic questions about ordering certificates and the procedure for switching to remote work. As the popularity among MegaFon employees increased and the number of requests increased, the bot trained and was able to expand its competence to 15 topics from the field. HR In addition, the time for preparing answers to questions was reduced from 12 to 4 seconds. The most popular were topics related to the summer season: employees were interested in how and during what period they could take a vacation and how many days were left for rest.

Since the launch of the virtual consultant, MegaFon specialists have compiled a rating of questions, analyzed likes and dislikes, with which staff assessed the accuracy and correctness of answers. A specially formed focus group conducted testing, thereby helping to improve the bot and teach it new topics. It turned out that the interests of employees are not limited only to issues of personnel workflow. Therefore, the specialists of MegaFon's competence center for large language models, together with colleagues in human resources, developed and implemented a new version of the bot.

MegaColleague was created on the basis of the latest achievements in the field of machine learning, is able to analyze questions, learn, synthesize new answers based on the data it knows. The bot does not give personalized answers and does not have sensitive information, but knows all internal corporate processes and will tell you on which resource the necessary data can be obtained.

Before introducing the robot into work with personnel, specialists answered more than 500 personnel questions per day - this is almost 150 thousand questions per year. After the introduction of MegaColleague, each employee can ask a chat bot a question even after business hours and immediately receive an answer. Thus, MegaColleague became a personal HR partner for each of MegaFon's 22,000 employees.

MegaFon strives to create comfortable working conditions and introduce advanced technologies into operations and administrative activities. This allows you to be a leader not only in your business, but also among employers. Our experience with big data and machine learning is used to solve a large number of internal problems. We plan to continue the development of the chatbot, add new topics to its knowledge library and make sure that all MegaFon employees make friends with MegaColleague, "said Roman Ermolenko, Director of Corporate Development and Human Resources.