In the optics "Happy Look" introduced artificial intelligence in the management of client experience

2023: Implementation of the SteadyControl Human Resources System

On the network, the Happy Look optician has introduced the SteadyControl Russian human resources and control system into human resources management. It combines audio and video analytics technologies with progressive management practices. SteadyControl announced this on August 30, 2023. Every day, neural networks process data from audio pages and video cameras and form statistics on employees' compliance with corporate service standards.

Natalia Demicheva, head of the quality control department of the Happy Look optician, said that the integration of artistic intelligence into the retail network is an indicator of development in the optical industry: A system of mentoring has been created in Happy Look, when experienced employees transfer knowledge and actively participate in work processes. Previously, we independently examined and analyzed personnel errors. It was a long, resource-intensive process, and the data wasn't always accurate. To optimize work and get high-quality data, we turned to the SteadyControl system.

The network management notes that in the first months of cooperation with SteadyControl, the quality of communication between employees and customers on the checklist improved by 25%. In particular, staff complete transactions 37% more efficiently. The customer's consent to an additional purchase is 33%. It is worth noting that the assessment criteria are detailed in three areas - contact lenses, correcting and sunglasses, since the sale of these goods has its own specifics.

Optics ‒ this is a complex industry, and expert assessment should be carried out by a specialist who is well versed in this. We are in the process of transforming our sales processes and scripts. At SteadyControl, the support department gives us transparent data valuable to supervisors. These are dotted highlighted shortcomings in processes and growth vectors for operational management of the entire network. The company's experts independently evaluate our processes, communication with customers, help to scale best practices for the entire network. The SteadyControl system will help us understand how to transform management processes in order to increase customer loyalty and improve service standards, "said Natalia Demicheva.