Panasonic upgrades the e-commerce direction in Russia with the fulfillment-operator of SDT

2020: Service of official online store

The Russia Panasonic company upgrades the direction of direct sales with assistance of one of the Russian fulfillment-operators - Service of Remote Trade (SRT) companies. It became known on August 13, 2020.

SDT undertook service official internet- shop Panasonic, including storage, a complete set, collecting and delivery of orders and also processing of returns and payments. In the long term work with orders of Panasonic on key marketplaces and also expansion of geography of delivery due to connection will be added to it Russian Post. This step should promote implementation of long-term strategy for strengthening of Panasonic in Russian the market, to increase in flexibility and independence from distributors and network retail and also to improvement of customer service.

Recently the market in general and e-commerce in particular is endured by serious changes. Among buyers the share of "generation Z" which literally lives online actively grows, obtains all information from there, buys any goods. They did not get used to wait and want to receive the personified products. Therefore the leading players of e-commerce actively implement service of the fulfillment, giving the transactions connected with processing and the movement of the order to the client and also related services to professional outsourcers. It allows quickly and without any organizational problems to increase service quality, satisfaction of buyers and in the long term to increase sales volume.

Since 2017 Panasonic consistently implements \growth strategy in the Russian market. It \digitalization, development of the channel of the direct sales and the innovation services demanded at the buyers who were born in the period from 1995 to 2010 whose influence on the market in the next years will steadily increase became elements, - Sergey Kozhevnikov, the head of a division of consumer electronics of Panasonic Russia commented. – It is sure that cooperation with the professional fulfillment-operator will provide to our clients regional expansion.

With the partner in a fulfillment in official online store Panasonic will become possible delivery in day of the order, an urgent delivery within 2-3 hours (based on Gett), the accelerated regional delivery to 24 cities of Russia next day. Gift and any thematic box (a birthday, on February 14, New year and other events), a possibility of personalisation of orders (stickers, cards with the message which can be written at order placement on the website and so forth). The variability and speed of connection of contractors of "the last mile" (courier delivery) will allow to find quickly in any point of Russia the companies capable to provide the personified approach to the client - not only to deliver, but also to show basic functions if that is required by a product, or to set it.