Pyaterochka launched a face payment system

Pay by look in stores Crossroads and Pyaterochka

• Pay by look in stores Crossroads and Pyaterochka

2021: Pay by look in Perekrestok and Pyaterochka stores

March 22, 2021 it became known about the beginning of use in To the five the "" system of payment for purchases using. face recognition The trading network has introduced biometric technology Selfie2Pay developed by the company. Swip

In order to use the new feature, users need to install the Swip application on their smartphone and register with it. After successfully passing the verification of passport data and photos in the system, it is necessary to link a payment card with which payment for purchases will be made (this may be one or more cards of any Russian banks of VISA, MasterCard or Mir payment systems).

Pyaterochka launched a face payment system

In Pyaterochka, when you pay for a purchase on the self-service cash desk screen, you need to select the "Swip payment by person" button from the payment options. After pressing it, a recognition window opens, the camera captures the buyer's face, the system quickly identifies him and then charges the linked card.

Pyaterochka states that all payments over one thousand rubles are additionally protected by a password code, Liveness technology from Vision Labs protects against the risk of hacking using photos, videos and masks. All personal data stored in. DPC Selectel

First, payment technology using facial biometrics is available only in the Pyaterochka store at ul. Profsoyuznaya, 146 k.1 in Moscow. During the year, the number of stores in the capital in which this system will be introduced is planned to increase.

The main goal of this project is to optimize the time to pay for the purchase. Visitors to stores do not need to present a bank card or smartphone, enter a pin code, etc.

It is also planned to expand the functionality of the system, allowing using face biometrics to use the Draw Card loyalty program in the check and card.