PengWine implemented technology of protection of a brand

On March 30, 2017 the AuthenticateIt company announced implementation of the instrument of digital marketing, promotion and protection of authenticity of products of the Chilean PengWine brand.

Project Tasks

The Chilean brand of boutique PengWine wine decided to protect the products from counterfeits. In partners the AuthenticateIt company is attracted.

Using the AuthenticateIt platform and free mobile applications logging into it, distributors and consumers can be convinced of authenticity of each copy of products of PengWine, scanning marking on a bottle, a box or a pallet. The traceability to within each bottle of wine guarantees to a brand consumer confidence and helps to protect a supply chain.

Advertizing PengWine, (2016)

Project Results

In a project deliverable of PengWine received forward channel of communications with the end consumer, retailers, the sommelier and waiters.

The consumer scans the barcode, using the Shping or AuthenticateIt application and is convinced of authenticity of goods. He earns a reward in the form of bonus points for it. Every time when the consumer scans a bottle of wine, PengWine can offer it fresh information on products.

The owner of a brand by means of the AuthenticateIt platform gains the unrolled impression about a portrait of consumers where and how often they buy its products. These data allow to offer content and to do advantageous offers taking into account preferences of each buyer.

Start of the campaign "PengWine Ambassador Program" took place according to a promise of PengWine to support our growing network of admirers and business partners. This important innovation took place against the background of our expansion in the Pacific Rim that clients received a digital instrument for authentication of wines. This solution allows us to interact with our partners and consumers effectively. Chris Millikan, cofounder and CEO of PengWine

PengWine is the first brand which applied functionality of "Brand Ambassador" of the solution AuthenticateIt. It allows to provide the sommelier, waiters and other personnel representing a brand before the consumer, profound knowledge about PengWine product assortment. At the same time the company has an opportunity to encourage their contribution to promotion of products of a brand. Chris Millikan, the founder of PengWine, very accurately caught opportunities, ideology and prospects of the solution AuthenticateIt. Try to obtain consumer confidence and reduce a distance of communication with them is the most correct strategy for development of an alcoholic brand for many years ahead. The best method to be differentiated against the background of global corporations is to become closer and is more transparent for the consumer. Evgeny Srednyakov, partnership director and clients of the AuthenticateIt project

Cooperation of PengWine and AuthenticateIt is another striking example of demand of solutions of participants Skolkovo, including in foreign markets. The project well underlines a universal trend on a didzhitalization of marketing and transition to solutions for the integrated cross-corporate management with supply chains. Dynamically developing companies producing food and consumer goods should be guided more and more by similar niche IT solutions to increase cost efficiency in the field of marketing and logistics. Igor Bogachyov, vice president, chief executive of an IT cluster of Skolkovo Foundation

Creation of a brand requires a lot of time and efforts. Protection of a trademark is crucial not only for large world brands, but also for such developing innovative companies what PengWine is. Chris Millikan, the founder of the company, has very far-sighted thinking regarding use of technologies for increase in security of a brand of its bonus PengWine wines, improvement of the consumer involvement and trust. Lew Vi Leong, CEO of the Singapore company GS1 (partner of AuthenticateI)