"Smile of the rainbow" opened sales on "SberMegaMarket"

2022: Connecting to the Rainbow Smile network platform

The federal chain Drogeri "Smile of the Rainbow" announced on October 17, 2022, the opening of its store on SberMegaMarket. 548 chain stores are connected to this platform in regions with a high demand for online shopping services: in Moscow, St. Petersburg, Moscow and Leningrad regions. The retailer will present more than 15 thousand product offers on the marketplace.

A major collaboration was launched after the completion of the test project, which during September 2022 involved 70 stores located in Moscow and St. Petersburg.  Thanks to this site, "Smile of the Rainbow" will be able to expand its representation online, becoming even more convenient for buyers and attract a new audience.

SberMegaMarket offers a form of cooperation that coincides with the system of forming a company, assembling and issuing orders in chain stores. And the company is pleased to offer platform users the ability to make purchases in the store, noted the general director of the network "Smile of the rainbow ," Alexey Baulin.

The company is glad that such a major player as Rainbow Smile has joined the SberMegaMarket site. This is the first drogery network on SberMegaMarket, connected according to the "Order and Take" scheme. Cooperation under this scheme allows sellers to form additional traffic to their physical points of sale, as the buyer books an order through the marketplace and then takes it to the nearest available seller's store. An additional plus and incentive for the buyer here is the ability to write off bonuses from SberThank you for purchases, where one bonus is equal to one ruble of the discount, said the head of the sales department of the SberMegaMarket marketplace, Anton Sizemin.

Customers of SberMegaMarket will have the opportunity to purchase goods more than 60 STM brands from a wide range of the Rainbow Smile network, including more than 60 STM brands, which are represented in 90% of the product categories of the network's assortment. Under their own trademarks, household, chemistry care, cosmetics accessories, goods for depilation and shaving, as well as hypoallergenic products and natural cosmetics are produced.