"The Renaissance the Credit" and Beeline will combine efforts for the purpose of optimization of digital-advertizing of bank

2019: Agreement with the purpose of increase in efficiency of digital-advertizing

On October 10, 2019 the Renaissance Credit Bank reported that together with PJSC VimpelCom (a brand Beeline) signed the agreement on strategic partnership. The agreement concerns use of technologies of data processing, AI (Artificial Intelligence is artificial intelligence) and different tools of analytics Beeline.

"The Renaissance the Credit" intends to apply the innovative solutions to increase in efficiency of digital-advertizing campaigns. The bank is going to use possibilities of the AI platform Beeline for the analysis of consumer behavior, advertizing using data of the platform, creation of chains of interrelations between advertizing contacts and real sales and also optimization of advertizing investments. The artificial intelligence technology of "Beeline AI" will help to analyze and predict more precisely behavior of target audience to create demanded offers. And use of technologies of data processing Beeline will give the chance to increase advertizing efficiency. Also the bank is going to make the products more convenient in use for clients by means of vysotekhnologichny tools of analytics Beeline.

our bank pays special attention to questions of efficiency of promotion of banking products. It is important to us to trace mood of target audiences, to understand why clients react to our product or an advertizing campaign anyway and as it affects sales. Use of the innovative solutions Beeline will allow to offer clients most personalized products and services, so, to display quality of the services provided by us higher level,

Herman Borodov, the director of key clients of PJSC VimpelCom, is sure that using high-quality tools on the basis of these technologies banks and insurance companies increase service quality for clients, reduce costs and increase investment soundness in marketing, and solutions based on products of data processing and AI (Artificial Intelligence is artificial intelligence) Beeline can become one of the main technology drivers of growth for business partners of the company.