"Tape" accelerated the selection of personnel using artificial intelligence

2020: Automate outgoing calls to applicants

Tape"" automated the process of outgoing calls to applicants for mass vacancies in several regions of the country with the help of a solution based on AI Sever.AI IT-holding. TalentTech The holding announced this on September 23, 2020. Technology made it possible to quickly process more than 8 thousand candidates. For four months, 5147 sellers, warehouse workers and cashiers interested in cooperation were selected.

Employees of the Unified Hiring Center "Ribbon" conduct about 40,000 interviews monthly. 50-60% of the process is active searching for candidates on sites and working with responses. With the help of AI technologies, we do not miss a single potential employee and achieve high results in the selection process - up to 62 percent of conversion to interest, "commented Anna Chernyakova, head of the single hiring center of Lenta.

Features and First Implementation Results

• The initial conversion to interest is 62%. This is a high indicator, given that the robot calls both responding candidates and the "cold" base with which the company contacts for the first time.
• After the implementation of the scenario with additional questions on key requirements, the conversion was 33%. This helps to weed out another third of inappropriate candidates, on which recruiters do not spend time further.
• Thanks to automatic repeated calls to candidates, the percentage of calls increased from 63% to 78% compared to calls by recruiters.

For Lenta, we implemented a robotic system of outgoing calls, which allows you to simultaneously contact a large number of candidates (up to 100 lines at a time), call back in case of an unsuccessful contact, automatically filter applicants and forward the call to the desired region for further work by an HR specialist. Such a system allows the company to increase the percentage of calls - up to 78% in this case - to save team time, and at the exit get better-selected employees, because we additionally screen out candidates using questions and the recruiter does not need to spend time on this. Conversion to interest without pre-screening is 62%, and with pre-screening - 33%, "said SRO Sever.ai Vladimir Lee.

How does it work

1. Downloading information. The specialist uploads the data of candidates to the personal account of the system Sever.ai.

2. Preliminary SMS. To increase conversion, the robot sends a message to the candidate before calling: "In 10 minutes, Lenta will contact you on the issue of employment."

3. Identifying interest. The robot clarifies whether a person is in search of work. In case of interest in the vacancy, the robot conducts a mini-interview on key requirements. The technology transfers suitable candidates to the call center operator, and says goodbye to the inappropriate.

4. Automatic call back. If you can't get through, the robot makes a repeat call after 20 minutes and another - the next day.

On how to optimize HR processes in retail and develop talents here.