Rostelecom (SAS Marketing Automation (SAS MA) SAS Campaign Management)

Project Tasks

Automation of works on planning, carrying out and assessment of results of marketing campaigns of JSC Rostelecom:
1. Determination of strategic segments for the analysis, targetings and uses in campaigns;
2. The centralized creation and management of offers of marketing campaigns;
3. Determination of efficiency of a marketing campaign and expediency of start of similar campaigns on the basis of results of holding a campaign;
4. Obtaining the comprehensive reporting under performance measures (for segments, offers, campaigns, channels, etc.).

Technologies of the project

SAS Marketing Automation, IBM SPSS, ETL Infomatica Power Center, Oracle BI

Project Results

1. Are developed methodologies of target marketing;
2. Business process of start of campaigns is described;
3. Methodology of formation of selections;
4. Involvement policy methodology;
5. Methodology of calculation of financial effect;
6. The data mart is developed for target marketing;
7. The Data mining tools are implemented;
8. Business process of start of targeted marketing campaigns is formalized;
9. The SAS Campaign Management system according to business processes of MRF Urals is unrolled;
10. Integration into channels of informing the SMS, TsOV are developed;
11. The policy of involvement of subscribers is configured;
12. The mechanism of loading of ready lists of subscribers is developed;
13. The algorithm of calculation of financial effect of campaigns is developed;
14. Industrial starts of marketing campaigns of subscribers of mobile communication of MRF Urals for the SMS communication channel are carried out
15. Technical support services of the 3rd level

Letter of recommendation