| Customers: Alfa-Bank Russia Moscow; Financial Services, Investments and Auditing Contractors: SAS Russia Product: SAS Marketing Automation (SAS MA) SAS Campaign ManagementProject date: 2011/03 - 2011/05
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· In Alfa Bank the "Factory of personal offers" based on a number of solutions of SAS on target marketing allowing to use in full all modern types of communications for customer relation of bank is put into commercial operation. As a result considerably the level of a customer loyalty increased and secondary sales grew.
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